For over 60 years, Pampers has proudly been baby-first, supporting them from their first breath to their first steps and beyond. Every day, there are more than 25 million babies in 100 countries around the world who wear Pampers. The company offers a full range of diapers, wipes, and training pants designed to provide protection and comfort for every stage of a baby’s development. To celebrate their legacy, Pampers has decided to launch a new campaign called “Behind Every Baby”. It’s a heartfelt tribute to the brand’s commitment to support babies and families.
To celebrate the new campaign, Pampers also launched the “World’s Biggest Birth Announcement.” It invites families nationwide to share newborn birth announcements for a chance to win a year’s supply of diapers. Pampers’ initiative is to remind families everywhere that from the very first moment, they’re proud to be behind every baby. For more information on the sweepstakes, you can visit Pampers’ social channels. 
Joining this initiative are “Love is Blind” stars Lauren Speed-Hamilton and Cameron Hamilton.The couple has shared their excitement about the soon-to-arrive baby boy, and what better way to celebrate the expansion of their family than partnering with Pampers? “I think it’s a wonderful thing that they’re doing, and we’re excited to partner with them. They’re a legacy brand and we’re trying to build a legacy, so it just makes sense,” says Lauren.
The couple has been encouraging families to share their baby announcements to spread joy and win some diapers for their little ones. “I was a Pampers baby, I’m really excited for our son to keep that tradition going,” says Cameron. The parents shared how they’re ecstatic to start reliving their fun childhood memories with their son, from building forts to taking trips to Maine to admire the woods.
The ‘Behind Every Baby’ campaign for Pampers was created by PG One, the bespoke Publicis Groupe Power of One solution for P&G, creatively led by Saatchi & Saatchi New York with PR support from MSL.
For more information on the Behind Every Baby campaign or to learn more about Pampers’ products you can visit Pampers.com or follow @PampersUS on Instagram and @Pampers on TikTok.
