Ben Schmidt

In a gracious show of solidarity and celebration of LGBTQ interests, Smirnoff, the legendary vodka brand introduced their new “Love Wins” bottles, due to pop up around favorite spots of LGBTQ friends. It is an opportunity for Smirnoff to stand with some of the more socially vulnerable people in the community – an embrace of celebration and demonstration of respect. The bottles, coming in a variety of gradients and featuring real snapshots of individuals and couples give the bottles a flair and rarity- and accent just how different everyone is.

The opening event was held at the historic Stonewall Inn, now a national landmark for its role in the establishment of LGBTQ rights in the USA. The historic space was transformed into a space to reinforce Smirnoff’s long commitment to the LGBTQ community: Smirnoff has always been civic-minded, but also knows the importance of protecting and respecting these people; who are all around us. Drinks featured the vodka, including the signature Moscow Mule and even a tea infused offering called “Equalitea”. Snacks were passed and guests enjoyed checking out the new bottles, as well has snapping Polaroids and chatting with executives from Smirnoff.

The bottles aren’t just a statement- they’re transformed into action as each bottle sold symbolizes a $1 donation to the Human Rights Campaign on behalf of Smirnoff. It really is the perfect chance to commit to changing lives, now as easy as enjoying a Smirnoff cocktail.