On The Scene: USA Network and Story Unveil ‘Mr. Robot’ Retail Experience

Today marks the opening of the newest collaboration being featured at Story, a space that is part gallery, part publication, and part retail experience. This time, founder Rachel Shechtman and the rest of the Story staff have teamed up with USA Network to bring to fans a sensory experience centered around last year’s breakout hit Mr. Robot.

The space has been broken down into four sections: the Founders, the Innovators, the Expressionists, and the Union of 1s. The Founders section features architectural garments from NYC’s own The Arrivals, a limited edition jacket inspired by Elliot’s signature sheath, and items from other entrepreneurial brands. The Innovators faction features a wearable iPhone charger by Q Designs, Prynt Cases that turn your phone into a camera and printer, and more innovative tech. The Expressionists consist of limited edition Mr. Robot inspired Stance socks, wearable art from Shantell Martin, and even prints and goodies with designs from Mr. Robot’s own Carly Chaikin. The Union of 1s rounds out Story’s many offerings with more branded merchandise such as water bottles featuring the phrase “hello, friends” and iPhone cases sporting the F Society mask.

Guests at the opening event this morning were treated to breakfast while they browsed and read item descriptions written in the style of a hacker on Mr. Robot. There are a variety of interactive displays in the space including an ATM that must be “hacked,” an intuitive bookshelf, and a workspace where fans can get exclusive information on the much anticipated second season. Chaikin attended the opening and poked fun at herself for being an actress who likes to paint on the side, but as she said it is more than just “finger paintings” with her. Chaikin showed off her artistic prowess by painting her own interpretation of the F Society mask which will be sold on backpacks, t-shirts, notebooks, and more.

The Mr. Robot collaboration is open to the public in Story at 144 10^th Avenue (19^th Street). Check out the techy goodness in preparation for Mr. Robot’s second season premiering July 13^th on USA Network.

-Cara Best