Solo Stove “Squashed the Beef” at Super Bowl LX and sizzled on a day full of flavor and football fun.
The fantastic campaign to the Players Tailgate used fire and food to turn football rivalries into connection.
Centered around the debut of the Steelfire™ 30 Stainless Griddle, the activation invited rival fans, NFL personalities, and chefs to literally smash burgers and squash beef over an open flame.
SANTA CLARA, CALIFORNIA – FEBRUARY 08: (L-R) CJ West and Evan Williams attend Solo Stove’s Squash The Beef Showdown at the Players Tailgate on February 08, 2026 in Santa Clara, California. (Photo by Daniel Boczarski/Getty Images for Solo Stove)
The showcase of the full depth of of its outdoor lifestyle lineup at one of the biggest stages in sports was nothing short of perfect. It demonstrated how the line is sophisticated luxury to the max for the outdoor cooking connoisseur.
SANTA CLARA, CALIFORNIA – FEBRUARY 08: A view of a Solo Stove inflatable is seen during Solo Stove’s Squash The Beef Showdown at the Players Tailgate on February 08, 2026 in Santa Clara, California. (Photo by Daniel Boczarski/Getty Images for Solo Stove)
Hosted by model/influencer Ashley Haas, the experience featured live cooking moments and fan-submitted rivalries, while showcasing Solo Stove’s broader lineup of smokeless fire pits, pizza ovens, and chef-grade cooking accessories.
SANTA CLARA, CALIFORNIA – FEBRUARY 08: (L-R) Josh Capon and Kelsey Murphy cook onstage during Solo Stove’s Squash The Beef Showdown at the Players Tailgate on February 08, 2026 in Santa Clara, California. (Photo by Daniel Boczarski/Getty Images for Solo Stove)
Chefs supporting the program on-site and stopping by included celebrity chefs Leah Cohen and Miguel Raya, Belle English, as well as Player Tailgate host chefs Aaron May and Marc Murphy. NFL player Puka Nacua stepped in with annual DJ & Host, DJ Irie to host the main stage which also featured demos with Solo Stove’s Steelfire™ 30 Stainless Griddle.
(Courtesy Players Tailgate)
Other NFL players CJ West of the San Francisco 49ers and Evan Williams of the Green Bay Packers participated with in the Squash the Beef Showdown as well as took grilling tips with food influencer Anthony Bartleson aka Meat Dad1and Chuck Matto of Chucks Flavor Train to name a few.
The campaign extended beyond the tailgate with the Delish Game Day Showdown, the Big Game S’moredown, and charitable donations to Seattle Food Lifeline and The Greater Boston Food Bank tied to fan participation.
Bullseye Event Group’s exclusive Players Tailgate before the Super Bowl has earned the reputation as the best pre-game experience, where over 50 active NFL players, celebrities and guests eat, drink and are entertained before the big game. The Players Tailgate features live performance by DJ Irie, open premium bars and all-you-can-eat dining with gourmet dishes prepared by celebrity chefs.
