House of Champion, Powered by Sports Illustrated, scored big last night with a beautiful bash in Soho.
New York Fashion Week kicked off and played well in the court of the city as a bevvy of star athletes and fashionistas came together for a glorious affair.
Camille Kostek (Victory for Authentic Brands Group)
Those who know the brand always recognize the legacy of the label. You simply fall in love with it, and the passion for fashion and sports combined in the room like a great time at the Super Bowl or NBA finals. From the music to the food to the drinks, the crowd took it all in with great strides. They thrived in seeing the latest styles in the brand as they mingled over their shared interest. It was the action the city needed to start NYFW in a winning way.
Guests were treated to a one-of-a-kind evening that balanced individuality with the timeless style Champion has embodied for over a century. Curated archival displays traced the brand’s journey from sportswear innovator to cultural mainstay, while interactive installations, including global apparel galleries, a customization bar, a Sports Illustrated cover booth, and a sneak preview of this Fall’s inaugural Sports Illustrated Women’s Games, allowed guests to make their own mark.
(Victory for Authentic Brands Group)
The evening brought together a powerful mix of VIPs and industry leaders to celebrate the brand’s global reach and rich heritage in sport, with attendees including Camille Kostek, Romeo Beckham, Aly Raisman, Xandra Pohl, Sophia Culpo, Nicole Williams English, Remi Bader, Ellie Thumann, Sofi Tukker, Joey Bada$$, Serayah, Pepe Garcia, Uncle Bob, Kate Cassidy, Kelsey Anderson, Evita Griskenas, Jay Guapo and his brother Jaiden, Darayl “Smooth B” Barnes, Nicholas ‘Slick’ Stewart, HMX DON, Shilese Jones, Rachel Hilbert and more.
Rachel Hilbert (Brandsway)
These moments showcased Champion’s ability to honor its heritage while continuing to evolve, spotlighting both the new Champion x Target collection and regional expressions from Champion EMEIA, APAC, and LATAM.
Here is to the city that never sleeps. Win big in the Big Apple.
