The healthcare brand launches its first-ever prescription hair regrowth gummy for women.
The Biotin + Minoxidil Gummy is the newest product launch. Deemed as the “first ever prescription hair regrowth gummy,” it contains two strong components: Minoxidil, a clinically proven medication to regrow fuller hair in 3 to 6 months, and Biotin to support healthy hair, skin, and nails.
“We are bringing something to consumers and patients that is appealing and allows them to see hair loss in a different light,” says Dr. Jessica Shepherd, Chief Medical Officer at Hers. As a Telehealth platform, Shepherd also shared that what they’ve nailed, in addition to the medication itself, is allowing people to feel at ease with the product through creativity. “Being a Telehealth platform is important, but we still have the luxury and ability to provide something that makes you feel comfortable.”
Elizabeth Endres trying out Biotin + Minoxidil Gummy | Photo Credits: Jiraurd Key/BFA.com
The Biotin + Minoxil Gummy, is a soft, chewy, and apple green flavored gummy that not only has an amazing taste, but also, through the creative design strategy, would be something consumers would utilize. “The truth is, it doesn’t matter how well a medication works if it’s not taken consistently,” Chief Design Officer, Dan Kenger, shares in Hers magazine. “Our mission was to create a treatment plan that fostered habit through genuine desire, not forced routine”.
Campaign Photo via from Katherine Espinosa | The Romans
