Perhaps we need to laugh more than ever these days.
And right on time, CBS is launching You’re Laughing at CBS, a movement highlighting its quartet of fall comedies premiering next month – celebrating the laughter and fun CBS has generated through its comedies throughout its history.
Emily Osment of GEORGIE & MANDY’S FIRST MARRIAGE at the CBS Presentation of YOU’RE LAUGHING AT CBS: A NIGHT OF “SIT-DOWN” COMEDY. Photo: Matthew Taplinger/CBS ©2024 CBS Broadcasting, Inc. All Rights Reserved.
The event, titled CBS Presents: You’re Laughing at CBS: A Night of ‘Sit-Down’ Comedy — and held at NeueHouse in Hollywood on Wednesday, September 18 — saw CBS Monday night comedy stars Max Greenfield (THE NEIGHBORHOOD) and Damon Wayans Jr. (POPPA’S HOUSE) emceeing a night of laughs for lucky fans, tastemakers.
NeueHouse, along with being the current location for where some of LA’s trendsetters hang out nowadays, is also the iconic site of L.A.’s original CBS Studios… once home to the filming of CBS’ beloved classic I LOVE LUCY.
With a nod to CBS’ “sit-down comedy” theme, the evening kicked off with a special “sit-and-repeat” press line. The event featured a Q&A session with some of CBS’ biggest stars, along with previews of the new CBS fall comedy series POPPA’S HOUSE and GEORGIE & MANDY’S FIRST WEDDING, as well as advance peeks at the upcoming seasons of the network’s established series GHOSTS and THE NEIGHBORHOOD.
Damon Wayans, Jr. and Damon Wayans, Sr. at the CBS Presentation of YOU’RE LAUGHING AT CBS: A NIGHT OF “SIT-DOWN” COMEDY. Photo: Sonja Flemming/CBS ©2024 CBS Broadcasting, Inc. All Rights Reserved.
The event also kicked off CBS’ Comfy Blue Sofa Tour, an inviting way to connect with fans across the country and to celebrate the Network’s imminent rollout of new – and returning-favorite – dramas, comedies, and reality series.
CBS’ Comfy Blue Sofa Tour, in partnership with home furnishing and technology brand Lovesac, is set to hit the road throughout the country through October 12 (the eve of CBS Premiere Week as Premiere Week, which kicks off on October 13 with hit series TRACKER).
The night also spotlighted some of CBS’ most-loved comedies, like BIG BANG THEORY, MURPHY BROWN, and EVERYBODY LOVES RAYMOND, in a photo display — while debuting the network’s new chuckling CBS eye logo, an array of “You’re Laughing at CBS.” The chuckling blue stamp is based on the iconic CBS eye logo and will certify for viewers that a show is a guaranteed laugh/“sit-down” CBS comedy.
As part of its shiny new campaign, CBS is officially rebranding the meaning of “sitcom” from situational comedy to “sit-down” comedy — and said that they even reached out to Merriam-Webster to rename and redefine the Sitcom. Of course, the “sitcom” was originally so named because it is called (in long format) the “situational comedy.”
Will Sasso at the CBS Presentation of YOU’RE LAUGHING AT CBS: A NIGHT OF “SIT-DOWN” COMEDY. Photo: Sonja Flemming/CBS ©2024 CBS Broadcasting, Inc. All Rights Reserved.
While streamers out stand-up comedy shows, CBS is reinforcing its brand of sit-down comedies, which provide audiences with a simple reason to be fully engaged while, yes, sitting down to watch the situational comedy format.
“Viewers love our comedies and sit down for evenings of ‘laughing at CBS’ – so, with an eye on not taking ourselves too seriously, we were inspired to launch the ‘You’re Laughing at CBS’ comedy campaign this fall,” said Mike Benson, president and chief marketing officer for CBS. “We invite audiences to sit down, relax, and tune in to our two returning and two new ‘sit-down’ comedies, which we’re tagging with laughing CBS eye logos as our pledge of delivering many more laughs to come on CBS.”
(L-R) Essence Atkins, Tetona Jackson, Damon Wayans, Sr., Damon Wayans, Jr., and Max Greenfield Co-Emcees, Marcel Spears, Skye Townsend, and Sheaun McKinney at the CBS Presentation of YOU’RE LAUGHING AT CBS: A NIGHT OF “SIT-DOWN” COMEDY. Photo: Sonja Flemming/CBS ©2024 CBS Broadcasting, Inc. All Rights Reserved.
Planning your TV-watching calendar? The season premieres of GHOSTS and GEORGIE & MANDY’S FIRST MARRIAGE air on CBS on Thurs., Oct. 17, and POPPA’S HOUSE and THE NEIGHBORHOOD premiere on Monday, Oct. 21. Viewers can also watch free content on Paramount+ from Oct. 22 through Nov. 4.
About the CBS’ Comfy Blue Sofa Tour
CBS is inviting fans to join them on the “Comfy Blue Sofa,” otherwise known as the Lovesac Sactionals, for sneak peeks of upcoming CBS shows, meet-and-greets with stars at select locations, memorable photo opportunities, and giveaways. Wherever audiences see the Comfy Blue Sofa, it’s a signal that CBS Premiere Week is close.
“For our nationwide Comfy Blue Sofa Tour (aka the C.B.S Tour!), the sofas, from our partners at Lovesac, symbolize our quickly approaching CBS Premiere Week, and we’re inviting people to sit down and get comfy with us for the return of our comforting and satisfying CBS Original shows,” said Mike Benson, president and chief marketing officer at CBS. “We appreciate our millions of devoted viewers, so it’s gratifying to be celebrating our exciting fall lineup and our fans throughout the country while engaging with new fans along the way.”
Dates and locations are as follows:
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Friday, Sept. 20: An 8:00 PM, ET/5:00 PM, PT livestream event on youtube.com/cbs celebrating CBS’ hit series TRACKER with participation from star Justin Hartley and hosted by ENTERTAINMENT TONIGHT’s Nichelle Turner from a Lovesac Comfy Blue Sofa in Los Angeles.
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Friday, Sept. 20, and Saturday, Sept. 21: KMOV, CBS’ St. Louis station, will be at the Great Forest Park Balloon Race with comfy blue seating and CBS-branded giveaways.
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Saturday, Sept. 21: Michigan vs. USC football game in Ann Arbor at the CBS Sports Big 10 activation space, offering Lovesac Sac seats, giveaways, and a chance to sample all the BIG things coming to CBS this fall.
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Wednesday, Sept. 25: CBS station KDKA’s show “Pittsburgh Today Live” on the Gateway Clipper, featuring photo ops and Network-branded giveaways – and comfy blue seating.
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Saturday, Sept. 28: Lake Erie, Cleveland where a special inflatable Comfy Blue Sofa will be taking a dip along the downtown Cleveland Lake Erie coastline.
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Wednesday, Oct. 2, and Thursday, Oct. 3: TRACKER fans, press, and influencers to attend a premiere screening and Airstream glamping event at AutoCamp in Joshua Tree, Calif. The first episode of season two will be viewed from Comfy Blue Sofas provided by Lovesac.
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Thursday, Oct. 3, and Friday, Oct. 4: A free two-night FIRE COUNTRY fan experience in Nashville, Tenn., with multiple live performances and a show-themed house band celebrating FIRE COUNTRY. There will be acoustic sets and photo ops from the Comfy Blue Sofa, provided by Lovesac.
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Saturday, Oct. 5: The gigantic Comfy Blue Sofa will make a stop in Casey, Ill., a town known for its similarly supersized roadside attractions, including the “World’s Largest Rocking Chair.” Attendees can also enjoy free ice cream, courtesy of CBS, at the beloved shop The Big Dipper, between the hours of 11:00 AM and 2:00 PM.
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Sunday, Oct. 6: Oklahoma State Fair in Tulsa with comfy sofas, sit-and-repeat and CBS-branded giveaways.
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Thursday, Oct. 10 through Thursday, Oct. 17: State Fair of Texas with CBS Texas featuring activities and giveaways.
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Saturday, Oct. 12: Albuquerque, N.M., at the Hot Air Balloon Festival where CBS will provide Comfy Blue seating, provided by Lovesac, as part of the full day of activities, including live music, that will be open all day to the public.
