On July 20, Beats revealed its newest headphones, called Beats Studio Pro. The latest product symbolized the iconic accessory’s fifteenth anniversary. In celebration of Studio Pro’s launch, Beats made a new commercial in partnership with Grammy-award-winning artist A$AP Rocky.
The video, titled “Iconic Sound,” marked his directorial debut in a major commercial. The short heavily featured his high-energy music.
In a medium profile shot, the rapper wore Beats headphones. He sat next to a microphone. Rihanna asked him to buy diapers for their toddler. In the proceeding shots, ASAP Rocky prepared to go out.
He tied his boots and put a scarf on his head. In close-up profile shots, he put on the Beats headphones. Then, the commercial showed a New York City-inspired neighborhood.
A$AP Rocky ran with other men in white shirts. They passed a hotel from the music video for “Don’t Be Dumb.” The short showed an arcade, barber shop, and the exterior of Awge Record Store. Soon, the rapper hopped over the hood of a yellow taxi cab. After, he ran into Awge Bodega.
Quickly, he purchased a package of Awgey’s Diapers. Then, he dashed back out. A group of paparazzi followed him home.
In his apartment, he placed the package of diapers on the table. He exhaled and put on the Beats headphones again. The short transitioned to a close-up of the headphones.
The sandstone Beats spun thirty-hundred and sixty degrees. The color popped against the black background. ASAP Rocky’s music played a key role in Beats’ promotional video.
His latest single, “RIOT (Rowdy Pipe’n)” played in the short. Pharrell Williams produced the track. The single will appear on ASAP Rocky’s upcoming and highly-anticipated album. The rapper discussed his admiration for Beats.
“I’ve been a fan of Beats since the beginning, so this has been a full-circle experience,” said A$AP Rocky. He mentioned his inspirations as well.
He said, “I had a vision in mind for this project, and they provided the space for me to zone in and fully express my creativity.”
Customers can buy the Beats Studio Pro at Apple and authorized resellers in the U.S., Canada, Germany, and France for $349.99. The product comes in four colors: navy, sandstone, deep brown, and black. The release followed Beat’s other promotional video.
The “Still Iconic” video campaign highlighted Beats’ legacy. It depicted the brand’s evolution into a cultural phenomenon. The short featured a variety of international icons.
Beats co-founder Dr. Dre narrated the short. Bronny James, Colin Kaepernick, Eminem, and Serena Williams appeared in the video. LeBron James, Naomi Osaka, Sabrina Ionescu, and Jalen Hurts appeared as well.
Apple recently sent us a pair of the headphones to try for ourself! Below are a few of the features the new Beats boast.
The Beats Studio Pro is definitely an exceptional upgrade on the Beats Solo Wireless. The headphones fit snuggly around my ears and they truly block out all outside noise. I was able to immerse myself fully in whatever I was listening to (i.e. podcast, music, audiobooks or phone calls (calls are much clearer!)) The headphones helped me stay focused. I love the smooth and attractive design. They are the most comfortable Apple headphones on the market. I like that they are padded all around. The audio has depth and the surround sound is impressive. Users can also, switch to Transparency mode, which lets the sounds of your environment mix seamlessly with your music when you want to stay present and aware. The headphones have approximately 40 hours of battery life in between charting and when you’re low on power, a quick 10-minute Fast Fuel charge provides up to 4 hours of playback.
