World famous makeup artist Violette launched her brand, Violette_FR last year in March 2021. She opened her very first pop up shop located at 125 Greene St., New York, NY 10012. The pop up will be open from Saturday June 12th through Tuesday June 22nd, from 11am to 7pm.
The venue, which spans 3,200 square feet, will be the brand’s first-ever in person activation since its founding. The brand is rooted in celebrating all of your unique “je ne sais quoi”. The pop up will offer one-on-one consultations at the pop up with Violette_FR brand experts and makeup artists, as well as exclusive new products and collaborations.
Bisou Balm is the newest product launch from Violette_FR; it will launch exclusively at the pop up followed by an online launch on 6/21. The product is a sheer matte lipstick that is meant to be tender and effortless on the lips. A tinted balm with a unique matte finish that leaves lips with the perfect amount of pigment for a just-been-kissed effect. Bouche mordue, in French, means “just bitten lips.” Lips with a dash of color, like maybe after you’ve just been kissed. In France, after red lipstick, is Violette_FR’s favorite look. The product currently launched with three colors, Bêtise (sheer berry), Calisson (soft beige), and Guimauve (soft coral).
There are also limited edition collaboration products available at the pop up. Violette_FR as teamed up with French brand Bisous Skateboards to create cool skateboard apparel.
