Febreze has teamed up with actress Kathryn Hahn for its new campaign dubbed “Live Naughty Smell Nice,” in support of Hahn’s new film “A Bad Moms Christmas.” Hahn and Febreze celebrated the new campaign on Oct 5 at the London Hotel in Los Angeles Oct 5.
The #LiveNaughtySmellNice initiative encourages people to worry less about making the holidays perfect and provides “hacks” to keep homes smelling nice this holiday season. Some of these hacks include things like lighting a Febreze candle instead of baking and using a Febreze Air pine scent instead of a real tree. The driving point of the campaign is to encourage people to embrace the “imperfect side” of the festive seasons without succumbing to the usual pressures of perfection.
“Febreze has so many great holiday scents and products available so I never need to worry about yuletide odors ruining our festivities,” Hahn said. “My favorite is the Febreze Candle in Fall Pumpkin. I light it in my kitchen and pretend I spent all day baking a pie instead of just picking one up from the store.”
A Bad Moms Christmas, starring Hahn, Kirsten Bell, Mila Kunis, Susan Sarandon, and other big-name celebrities premieres November 1. Febreze’s limited edition Holiday scents can be found in any major convenience store or supermarket nationwide.
In celebration of the upcoming holiday season, Febreze has partnered with Emmy-nominated actress, Kathryn Hahn, to share #LiveNaughtySmellNice hacks on Thursday, Oct. 5, 2017 in Los Angeles. Febreze is offering a limited-edition Holiday collection so folks can fill their homes with the scents they’re craving and eliminate the odors they’re hating. (Photo by Matt Sayles/Invision for Febreze/AP Images)
