After *quite* the long winter, New Yorkers (and let’s be honest, nearly all East Coasters) have nothing but Spring on the mind. And luckily for us, we’re all able to look forward to both warmer temperatures and blooming style choices, all in the same place! For the first time, ZYRTEC® ventured into the fashion world—and did so in full bloom.
On May 14th, allergy season’s most trusted sidekick teamed up with rising fashion star Tyler McGillivary to unveil the Bloomcore Collection, an imaginative, floral-forward capsule that turns seasonal sniffles into style statements.
If you’re like me, you know McGillivary from iconic collaborations like Lisa Says Gah! And Desigual, where she’s created beautiful, vibrant pieces that are full of light and personality. It makes perfect sense to associate the iconic designer with the bright colors of spring, as her work practically radiates the energy of the season. McGillivary has a signature knack for turning everyday elements of nature; flowers, fruits, sunbeams, into bold, wearable art. So it feels only natural (pun intended) that she’d channel this energy with ZYRTEC®, a brand synonymous with springtime, to reimagine what allergy season can look like: fun, freeing, and unapologetically floral.
The Bloomcore Collection radiates McGillivary’s fingerprints style in every detail, in both the stunning colors and the whimsical, personable aspects to the collection. My personal favorite element lies in both the Flower Market Tote and the U-Pick Tee, which both allow wearers to customize and arrange flowers across the pieces, creating up to five different looks with just one piece.
This morning, McGillivary and ZYRTEC® unveiled the gorgeous collection in the conservatory at NYC’s Virgin Hotel, with a whimsical breakfast event that welcomed guests into an immersive garden-inspired experience. In addition, attendees enjoyed a DIY bouquet bar and a tote customization station that brought McGillivary’s playful, nature-driven aesthetic to life.
Launching officially on May 15th, the limited edition Bloomcore Collection was created as a sartorial love letter to the very seasonal allergens ZYRTEC® helps relieve. Designed to merge function with florals, the capsule includes:
- Superbloom Set: A bold floral tank and skirt combo perfect for making a statement (even through watery eyes).
- U-Pick Tee: A customizable t-shirt with interchangeable floral patches, allowing wearers to curate their own bouquet-inspired look.
- Pollen Pullover: A cozy, pollen-embracing layer that turns allergy season into a style moment.
- Flower Market Tote: A BYOB (Build Your Own Bouquet) carryall, designed to transport spring essentials—with a perfect pocket for a bottle of ZYRTEC®.
With limited quantities and buzz already in full bloom, this capsule proves that with the right dose of creativity (and a little ZYRTEC®), you really can stop and smell the flowers—stylishly. The stunning collection arrives just in time for spring, but it’s sure to fly off shelves. Get yours here!
