Are you an early-stage company? You Need PR is a quintessential, easy-to-follow guide for all things public relations. Its step-by-step instructions for creating a unique media strategy prove beneficial for young and seasoned entrepreneurs.
Order your copy here.
This approachable guide to PR presents the key principles and practices behind good PR, showing you how to:
- Establish your brand, including how to humanize interactions to build a loyal following
- Build your press materials to develop the best possible story
- Formulate a strategy to launch your PR initiatives
- Deliver on the media interview and follow up appropriately
The do-it-yourself approach to publicity is a tool for any entrepreneur or small business owner to build a strong reputation and facilitate long-lasting business momentum.
Jenna Guarneri, Founder, and CEO of award-winning firm, JMG Public Relations, releases her innovative business book, from the official publishing imprint of Inc. Magazine known as An Inc. Original, distributed by Greenleaf Book Group. With years of first-hand experience under her belt, she offers unique insight that promotes creative thinking, strategizing, and unmatched public relations implementation.
The NYC launch at Coyote Ugly Saloon included many notables in attendance: Jenna Guarneri, author of You Need PR and founder of JMG Public Relations, Jawan M. Jackson, Actor/Broadway’s ‘Ain’t Too Proud’, Vanessa Coppes, BELLA‘s Owner, CEO + Editor-in-Chief, Andrea Lopez, Media Personality, Comedian & Host, Anna Roisman, Comedian & Host, and Nick Smeriglio, Comedian.
Presenting sponsors included BIGGBY Coffee, C4 Energy Drinks, KYVAN Lip Balms, Thank You Cards from CardCraftUS, No-Slip Hair Ties from KAPAZATION LLC, Protein Bars from Unite Food, Candy Bars from Simply Gum, Nail Polish from Nacionales Nails, Sprouted Buckwheat Crunch from Lil Bucks, Beverage from Wheyward Spirit, and items from Republic.
You Need PR has received rave reviews from many publications and industry leaders:
“Jenna Guarneri has written a must-read for all entrepreneurs needing PR for their startup. Read this book—and learn from one of the best.”
—Michael McFall, co-CEO and co-founder of Biggby Coffee and author of Grind
“This book is a distillation of the wisdom and techniques Jenna used to get my startup covered by some of the biggest names in media: the Wall Street Journal, the New York Times, NPR, the Economist, and others. With the strategies outlined in this book, she helped me craft the story and spread the word—to great effect!”
—Kathy Hannun, founder and president of Dandelion Energy
“PR can be a daunting undertaking for any entrepreneur, especially those who are in the hectic phase of exponential growth and tends to fall to the end of the to-do list. Paradoxically, it’s also probably the most powerful level-up tool a business builder has in their arsenal. In You Need PR, Jenna shares her formidable expertise and makes this crucial practice approachable and executable for every startup.”
—Nicole Portwood, C-level brand builder
…and many more.