As snowy weather descends upon much of the United States, Lincoln and Serena Williams brought a wintery surprise to the sunny shores of Palm Beach County.
Forget just wishing for snow, partnering with Lincoln Motor Company, Serena Williams wanted to celebrate the experience of one’s first winter snowfall by bringing real snow to The Boys and Girls Club of Palm Beach County with sledding, snow angels, snowballs, and snow globes. The video is delicate and joyful, and the scenery is charming, with snow drifting through the palm trees of Florida. Check it out:
The effort compliments a seasonal ad campaign featuring the Lincoln Aviator (which we recently reviewed). Playing off the spirit of surprise and joy, this ad campaign features snow falling around a California suburb while accenting the Aviator Grand Touring’s Plug-in Hybrid capability. Check out the spot here:
