Wonderbloom officially launched this month with new Global Brand Ambassador Ava Phillippe.
The gorgeous event at Fleur Room in New York City was a sweet soiree full of delicate moments that dazzled guests. Flowers from floor-to-ceiling made the room smell divine as Phillippe greeted guests alongside the showcase of the ravishing Wonderbloom.
“I’m so honored to be a part of the Vince Camuto family as the Global Brand Ambassador for their exquisite fragrance line,” said Ava Phillippe prior to the event. “To me, this partnership is an organic extension of my self-expression and appreciation for beauty. Wonderbloom is a lovely manifestation of individuality and femininity, and I can’t wait for everyone to enjoy this fragrance as much as I do.”
Wonderbloom, inspired by a modern interpretation of an enchanted garden, is the perfect blend of blooming florals and refreshing fruits with a splash of creamy almond milk for the girls who vibrate with energy and know exactly what they want. Topped with a dramatic, oversized flower cap symbolizing living large, Wonderbloom’s whimsical glass bottle is finished with an elegant light blush hue emerging from the base.
“When creating Wonderbloom, I was inspired by what a modern bouquet means to me — opulent, grand, and universal,” said Clement Gavarry, Firmenich Perfumer. “I wanted to capture the ultimate portrayal and celebration of new feminine beauty that is for all.”
Capture your own sweet essence today. The 3.4 FL. OZ./100 mL Eau de Parfum Spray retails for $98 and will launch at Macy’s and on vincecamuto.com. International retailer releases to follow in spring 2024.
