This holiday season, Vince Camuto launches a partnership with Universal Pictures’ Pitch Perfect 3.
In celebration of the release of Pitch Perfect 3, the international brand Vince Camuto launched a full-scale promotional campaign including a festive Pitch Perfect-inspired holiday video, a social media campaign, multiple sweepstakes, giveaways, and in-store promotions with retail partner Dillard’s.
The Vince Camuto holiday video stars Georgia Fowler, the brand’s national campaign model, and a cast of six that includes dynamic actors, singers, songwriters and everyday young women from all over New York. The campaign takes from the movie themes and opens with Vince Camuto singers. A group of close friends gathered in New York City, eager to perform together. The friends meet in an iconic downtown nightclub where they hit the stage. As the curtain opens, a spotlight tracks the group dazzlingly dressed head to toe in the Vince Camuto Holiday Collection. When they break into a rocking holiday rendition of Haim’s “Want You Back,” it becomes a full-on celebration.
In December, fans will be invited to enter the Vince Camuto x Pitch Perfect 3 Premiere Sweepstakes. The grand prize winner will receive tickets to the premiere of Pitch Perfect 3 in Los Angeles on December 12, 2017.
Additional gifts include round-trip airline tickets to the event and hotel accommodations sponsored by Delta Vacations, a Vince Camuto luggage set filled with Vince Camuto merchandise and a Bella Vince Camuto Fragrance Gift Set that hits all the right notes.
Pitch Perfect 3 is set to premiere nationwide on December 22.