The Grammy Awards may be music’s biggest night but the parties go on all weekend.
Universal Music Group hosted a number of star studded events starting with Lucian Grainge’s Artist Showcase on Sunday February 14th at The Theater in the Ace Hotel, just steps away from the Staples Center. The showcase was presented by American Airlines and Citi and gave industry insiders a highly coveted performance by the label’s hottest buzz worthy artists including Gammy nominees Sam Hunt, Chris Stapleton and The Weeknd; along with Alessia Cara, Demi Lovato, DNCE (Joe Jonas), Halsey, Jack Garratt, The Strumbellas, Thomas Rhett, and Troye Sivan.
Enjoying the show were UMG UMG Chairman & CEO Lucian Grainge CBE; Jordan Smith and Tori Kelly.
For the showcase, Universal teamed up with American Airlines who asked artists to show support for their Miles for Kids in Need program by signing an American Airlines guitar. For every signature, 10,000 miles were donated. Miles were doubled for artists who played the guitar and tripled for artists who tweeted a photo with the guitar. Miles for Kids in Need supports various organizations, including St. Jude, Make a Wish and the Jimmy Fund. Citi is a long-time supporter of Musicians On Call, an organization that delivers the healing power of music from live and recorded music to patients in healthcare facilities. In support of the organization, a large screen print by Korean artist Yoon Hyup was signed by all artists attending the Showcase and donated to Musicians on Call to auction off.
UMG ended Grammy weekend with the 2016 Grammy After Party at The Theater in the Ace Hotel. The legendary bash, also presented by American Airlines and Citi, drew major celebs like Taylor Swift who stopped by before heading to the Republic Records after party.
The Weeknd, Selena Gomez, Ariana Grande, Zendaya, Hailee Steifeld, Joe Jonas, Bella Hadid, Anna Kendrick, James Bay, Brooklyn Beckham, Shawn Mendes, Randy Jackson, Russell Simmons, Diane Warren, Alice Cooper, Joe Perry, Lisa Vanderpump, Camila Cabello, Kristin Chenoweth, Kacey Musgraves, Michelle Branch, Mike Posner, Tove Lo, Patrick Carney, Jordan Smith, Mark Burnett, Roma Downey, Sarah Barthel, Frankie Grande, Chord Overstreet and more were spotted at the bash.
Republic Records hosted a Grammy celebration at Hyde Sunset Kitchen + Cocktails in West Hollywood, presented by Chromecast, honoring the performances and victories of The Weeknd, Taylor Swift, James Bay, and more! Additional attendees included Paul McCartney, Tony Bennett, Ellie Goulding, Selena Gomez, Zendaya, Bella Hadid, Questlove, DNCE, Woody Harrelson, Beck, Calvin Harris, Jeremy Renner, Charlie Puth, Shawn Mendes, Miranda Kerr, Alessandra Ambrosio, Andy Biersack, Brandy, Jordan Smith, Post Malone, Phantogram, Taylor Hawkins, and more. Sponsors included: Paradise Lost Jamaica, Footaction, Floral Crush and California Donuts.
Additional Sighting: Tanqueray No. TEN celebrated Warner Music Group’s Annual Grammy Celebration. The event featured special live performances by Missy Elliot, Lukas Graham and Bebe Rexha. Guests were treated to a luxury bar experience, featuring specialty Tanqueray No. TEN cocktails including a signature “Southside” drink, while VIPs and celebs enjoyed Tanqueray No. TEN bottle service while watching the epic performances.
LOS ANGELES, CA – FEBRUARY 15: Recording artist Missy Elliott performs onstage during Warner Music Group’s annual Grammy celebration at Milk Studios Los Angeles on February 15, 2016 in Los Angeles, California. (Photo by Todd Williamson/Getty Images for Warner Music Group)
