TUMS was the maker of relief in a very fun way at Super Bowl.
Bringing fast heartburn relief to fans visiting NOLA for the Big Game was perfectly executed in the heart of the French Quarter on Feb. 7 Ensuring football lovers they can enjoy the food and libations culture in full without the worry of unwanted symptoms getting in their way, the event was a Big Easy must visit.
The brand hosted an amazing event at Bourbon Heat where they gave way free samples of TUMS Chewy Bites and exclusive swag. Visitors also had access to fun photo moments and information on how to play the final round of TUMS Fantasy Foodball Pool, a free-to-play online game created in partnership with DraftKings, for a free shot at a share of cash prizes.*
Food lovers can visit www.DraftKings.com/TUMSFoodball to play up to four rounds of TUMS Fantasy Foodball Pool for free for a shot at winning a share of $40,000 in total cash prizes. From tailgate plates and spicy bites to sweet treats and New Orleans cuisine, fans can draft their top six food and drink choices up until today.
Each round of TUMS Fantasy Foodball Pool features the top foods and drinks selected by a survey of 2,000 Americans*, ensuring plates will be filled with the most popular options, including the top 10 foods on respondents’ Big Game plates: barbecue (34%), hot wings (33%), seven-layer dip (24%), brownies (22%), chicken tenders/nuggets (22%), nachos (21%), pizza (20%), buffalo chicken dip (20%), fries (17%) and mini sliders and/or burgers (16%). According to that survey, 54 percent of people believe that the gameday food spread has the power to make or break the experience. However, consistent snackers also note that enjoying these foods can occasionally lead to unwanted symptoms, with 1 in 4 citing heartburn as a potential outcome. Looking for a solution, 1 in 3 survey respondents said they hoped their host has an antacid on hand.
To bring the delicious combination of football and food to the table, TUMS partnered with former two-time professional football champion and food enthusiast, Vince Wilfork. An avid cook, Wilfork will lend his expertise from the field to the table and share his personal experience with tackling occasional heartburn.
“Nothing should stand between fans and their favorite foods, especially on gameday, so I’m thrilled to partner with TUMS to help foodies as I celebrate without the worry of heartburn getting in the way,” said Wilfork, who is a brand fan and user himself. “Since leaving the field, I never watch a game without my must-have foods, like brisket and ribs that are grilled low and slow, hot wings, sliders, and brownies, my favorite dessert. When these occasionally cause heartburn, I reach for TUMS for fast relief.”
