Super Niche Studios hosted an unforgettable launch party and premiere for Transmission, its latest series exploring the world of luxury watches and craftsmanship. With over 300 elite guests gathered at La Victoria Social in Chelsea, NYC, the night was a celebration of storytelling, culture, and innovation in high-end timepieces. The event, orchestrated by Super Niche in collaboration with Wrist Check Podcast, brought together some of the most influential names in the watch and luxury industries.
A Deep Dive Into the Watch World
For someone like me, who doesn’t own a watch and relies on an iPhone to tell time, this event was an eye-opener. It wasn’t just about watches—it was about the culture, the craftsmanship, and the community built around these luxury timepieces. The panel featured Brynn Wallner, founder of Dimepiece.co, a platform dedicated to highlighting women in the watch industry. She spoke candidly about how the watch industry remains a “boys’ club” and how she’s carving out space for women and underrepresented voices in the field.
Another highlight was Adam Pating, Global Brand Director of Jacob & Co., who shared insights into the artistry and exclusivity behind luxury watches. The discussion extended beyond timepieces, delving into the broader scope of luxury—wine, spirits, travel, and lifestyle—from a more inclusive perspective.
The Rise of Transmission
Transmission is more than just a series; it’s a movement. Under the visionary leadership of Super Niche founder Perri Dash, the platform seeks to redefine luxury by telling rich, untold stories about the people and craftsmanship behind high-end brands. The series takes viewers inside the private world of watchmaking in Switzerland, offering a behind-the-scenes look at an industry that has long been shrouded in exclusivity.
Luxury watch culture has always been a niche market, but with platforms like Wrist Check Podcast, it’s becoming more accessible to enthusiasts and collectors alike. The podcast, widely regarded as the ultimate destination for watch aficionados, was a major player in the event, proving that there is an audience hungry for content that balances expertise with authenticity.
Timing is Everything
Attending this event made me realize that maybe it’s time—literally and figuratively—for me to step up my watch game. In a world where watches serve as both status symbols and conversation starters, I’m beginning to understand their significance beyond just telling time. What struck me most was the genuine camaraderie among attendees. Despite the high-end nature of the industry, the room was filled with people who shared a passion for craftsmanship and storytelling rather than pretension.
With Transmission setting the tone for the future of luxury media, I’ll be keeping a close eye on how they continue to engage their audience with thoughtfully curated content and activations. If this launch is any indication, the series is poised to make a lasting impact in the world of luxury storytelling.
