Rémy Martin celebrated National Cognac Day on June 4, 2018, with the global launch of their new Rémy Martin Limited Edition VSOP and Augmented Reality Tour: ARt.
The launch went off with a bang at the Magic Hour Rooftop Bar & Lounge. The rooftop’s decor was artfully crafted to highlight the visually captivating, brightly colored limited edition bottle stylized by American artist and graphic design trailblazer Matt W. Moore (MWM). Moore created something entirely new for Rémy Martin with this summer’s new design, blending elements of reality, such as leaves and fruit, with bold colored geometric patterns. Even the iconic Rémy Martin centaur logo received a bright and playful summertime facelift.
The crowd gathered on the rooftop lounge, eager to get their first glimpse of the new bottle and taste the VSOP. Two delicious mixed drinks were served as the crowd danced and mingled. Lemon, ginger, and maple syrup stole the show, proving to compliment the Cognac perfectly. Yummy seafood hors-d’oeuvres and gourmet macarons made the rounds through the upbeat guests. When a few raindrops began to fall, the party didn’t stop — the Magic Hour’s retractable roof covered the lounge to shield guests as they continued enjoying their night.
Along with this summer’s VSOP Limited Edition bottle, Rémy Martin and MWM also created a whimsical photo app called ARt by Rémy Martin. The app utilizes augmented reality functionality, bringing to life in your world Moore’s unique Vectorfunk kinetic artwork when you use the app to take a photo. Available on the Apple platform, this limited edition app is free to download via the App Store. It is sure to brighten up and make your summertime photos pop! So, this summer when you’re looking for a bold taste and a burst of color, try the new Limited Edition VSOP, download ARt by Rémy Martin, and capture the good times in style.
