Last night in New York City, Coca-Cola debuted their phenomenal Foodmark experience campaign with the preview of the sold-out Manhattan event, which embraces the iconic Marilyn Monroe captured in one very fun and fabulous historical scene. Launching across the world, Foodmarks are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal, and an ice-cold Coca-Cola.
XXXX on Thursday, Feb. 15, 2024 in New York. (Ben Hider/AP Images for The Coca-Cola Company)
“Foodmarks wield the extraordinary power to transcend borders and tell stories of shared experiences and cultural significance. They are a testament to the universal language of mealtime,” said Elif Kaypak, Global Brand Marketing Lead at The Coca-Cola Company. “As we unveil the five global iconic Foodmarks and hundreds more in neighborhoods around the world, we celebrate the moments that have shaped culture and connected us through the shared magic of Coca-Cola.”
For decades, Coca-Cola has been a part of iconic food and culture moments – from films to music hits and more. The unveiling of Foodmarks celebrates newly-created global “food landmarks” inspired by culture, created with the real magic of Coca-Cola. The brand will have five immersive experiences globally, which includes the famous time Marilyn Monroe was photographed enjoying a hot dog and a Coca-Cola from a New York City street cart.
XXXX on Thursday, Feb. 15, 2024 in New York. (Ben Hider/AP Images for The Coca-Cola Company)
More than 400 Foodmarks are highlighted at launch in cities and neighborhoods around the world, with more being added over the coming weeks, brought to life through a unique partnership with Time Out.
New York City, USA – February 16-17
- The first iconic Foodmark experience will debut in New York City, inspired by the famous photograph of Marilyn Monroe stopping traffic while enjoying a hot dog and an ice-cold Coca-Cola. This immersive three-day experience will create a perfect mashup of 1957 and 2024, incorporating theater, dance, technology, and style, featuring shops, breakout flash-shows, and a virtual Marilyn brought to life through AI – allinspired by 1957 Coca-Cola. Free tickets for the event have already “sold out”, however, a limited number of entries will be available at the experience on a first-come, first serve basis.
XXXX on Thursday, Feb. 15, 2024 in New York. (Ben Hider/AP Images for The Coca-Cola Company)
Rio de Janeiro, Brazil – March 1
- In the 80s, Brazilian rock legend Cazuza frequented the bohemian neighborhood of Leblon, enjoying many a late-night meal after a show with an ice-cold Coca-Cola. For The Cazuza Foodmark, Coca-Cola is opening “Pizzaria Cazuza” an 80s themed rock restaurant and music venue serving Cazuza’s favorite pizza and Coca-Cola.
Hong Kong, China – March 8-10
- When “The God of Cookery” came out in the 90s, it became an instant hit in Hong Kong cinema, telling the story of a renowned chef who loses his title and sets out to reclaim it, filled with scenes featuring meals and Coca-Cola. At The God of Cookery Foodmark, Coca-Cola is bringing Hong Kong’s cinematic flavors to life by recreating the renowned ‘Beef Ball Shop’ as an immersive pop-up store.
New Delhi, India – March 8
- Raj Kapoor was the biggest star in Bollywood, and he would often share meals and Coca-Cola with his co-stars and crew on-set during the 1950s. At The Raj Kapoor Foodmark, Coca-Cola is recreating Raj Kapoor’s on-set meal moments, inviting people to enter the golden age of Bollywood in the 1950s, through an immersive film set that combines the magic of 1950s Bollywood with tech forward interactive moments using AR and A.I. The event will be curated and hosted by Janhvi Kapoor, and Raj’s Grandson will curate the menu with his grandfather’s favorite dishes that live on through Junglee Kitchen.
Bangkok, Thailand – April
- Bangkok street food stalls have been the location of legendary meals and Coca-Cola moments forever. These are all being transformed into Foodmarks, all announced through a magic audiovisual experience that celebrates Bangkok’s most epic night out, featuring Thai culture and culinary talent.
Fans can explore and find Foodmarks across the world through a custom interactive map at cocacolafoodmarks.timeout.com as part of a bespoke global campaign created by Time Out.
Photos Courtesy The Coca-Cola Company