The latest film from Sacha Baron Cohen includes a hilarious concoction of cock jokes, double entendres, and enigmatic personalities all carefully enveloped into a sentimental and heartfelt spy comedy.
Last night, Sacha Baron Cohen sat down for a live Q & A after a screening of his new film, The Brothers Grimsby, debuting in theaters March 11th. Here are the highlights from the talk:
What’s the best way to test out a mattress? I mean, you’re going to hopefully spend a third of your life on it and you’re gonna need it for rest and whatnot.
Well obviously you test it out at the mattress store in only the best way possible—by doing what you would do at home on it there in the store.
That’s what Sacha Baron Cohen and Rebel Wilson do in the trailer for The Brothers Grimsby, a new comedy film that was written by Cohen as well as Phil Johnson and Peter Baynham. Directed by Louis Leterrier, it stars Cohen, Wilson, Mark Strong, Isla Fisher, Annabelle Wallis, Penelope Cruz and Ian McShane. It is a comedy spy action film.
Strong plays Agent Sebastian Grimsby, the brother of Norman “Nobby” Grimsby (Cohen), who is the world’s greatest spy, and the two must team up together in an hilarious tale to save the world from extinction.
The film will be released on March 4, 2016 by Columbia Pictures (after moving from Paramount Pictures). You can watch the hilarious trailer below full of gun shots, explosions, men in black, cool virtual reality glasses, and of course, some good old love making in the mattress store while the employee watches.