On September 10th, Lori Harvey and Gymshark hosted a welcomed distraction from the usual hustle and bustle of NYFW, to debut their new “Sweat” collection.
NEW YORK, NEW YORK – SEPTEMBER 10: A view of designe as Gymshark enters The Beauty Chat with Lori Harvey & Valkyrae At ‘The Skin You Gym In Studio’ at Studio 525 on September 10, 2022 in New York City. (Photo by Craig Barritt/Getty Images for Gymshark)
Gymshark’s NYFW debut of its all-new “Sweat” collection was far from your typical NYFW event. The event took place at The Skin You Gym In, showroom, and studio. Gymshark’s brand ambassador, Lori Harvey welcomed the NYFW crowd to join them in a day of wellness, beauty, and Aerial “silks” pilates classes.
NEW YORK, NEW YORK – SEPTEMBER 10: A Gymshark athlete as Gymshark enters The Beauty Chat with Lori Harvey & Valkyrae At ‘The Skin You Gym In Studio’ at Studio 525 on September 10, 2022 in New York City. (Photo by Craig Barritt/Getty Images for Gymshark)
Gymsharks NYFW event was unlike any NYFW event I’ve attended and, was a welcomed change from the usual runway show or presentation. As opposed to walking through any old showroom to view Gymsharks latest collection, attendees were welcomed with Gymshark gear and had the opportunity to join in on Gymshark ambassadors, Lori Harvey’s favorite Aerial “silk” pilates class.
Sidebar, I totally understand why Lori’s abs look like that now.
NEW YORK, NEW YORK – SEPTEMBER 10: attends as Gymshark enters The Beauty Chat with Lori Harvey & Valkyrae At ‘The Skin You Gym In Studio’ at Studio 525 on September 10, 2022 in New York City. (Photo by Craig Barritt/Getty Images for Gymshark)
During the day-long event, guests leisurely walked through Gymsharks, The Skin You Gym studio, and had the option of experiencing a facial workout from Face Gym and/or a vitamin-infused Ivy drip from Dripology. Guests were also gifted pieces from Gymsharks latest “Sweat” collection, which made it easy to join in the Aerial “silk” pilates classes. What better way to enjoy a fashion debut than to get to wear the pieces while viewing the collection?
Of course, Lori was dressed head to toe in the latest Gymshark “Sweat” collection. Take a peak at Lori in Gymshark’s “Sweat Seamless Sculpt Leggings” and the matching “Sweat Seamless Sports Bra” in the color “Winter Teal below.” This may be the easiest NYFW Lori Harvey looks to steal!
NEW YORK, NEW YORK – SEPTEMBER 10: attends as Gymshark enters The Beauty Chat with Lori Harvey & Valkyrae At ‘The Skin You Gym In Studio’ at Studio 525 on September 10, 2022 in New York City. (Photo by Craig Barritt/Getty Images for Gymshark)
NEW YORK, NEW YORK – SEPTEMBER 10: attends as Gymshark enters The Beauty Chat with Lori Harvey & Valkyrae At ‘The Skin You Gym In Studio’ at Studio 525 on September 10, 2022 in New York City. (Photo by Craig Barritt/Getty Images for Gymshark)
Check out more photos from the event below!
