As the headlined hiccups of weekend 1 concluded, music executives, label writers, and editors alike returned to Indio for the Coachella Valley Music and Arts Festival’s updated second round. And with most of the social media influencers’ photo ops already captured, the Shein team locked in on how everyday fans experienced the festival, namely through their budget-friendly collections. “Let’s be honest. Everyone doesn’t want sandy designer looks,” one of the brand’s reps laughed during Shein’s introductory Coachella luncheon at the La Quinta Resort & Club.
