Tequila Don Julio, the only official NFL sponsor with Spanish as its first language, teamed up with comedian Druski and Puerto Rican artist Young Miko for Ready P’al Show in San Francisco.
SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: Drinks are served as Tequila Don Julio 1942 Gets Guests Ready Pa’l Show at a Private Celebration during Super Bowl Weekend on February 06, 2026 in San Francisco, California. (Photo by Frazer Harrison/Getty Images for Don Julio)
To celebrate how Latino communities truly get ready for game day with the rituals and music to the toasts – it is an energy that builds into one of the biggest moments of the year.
SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: Cardi B performs as Tequila Don Julio 1942 Gets Guests Ready Pa’l Show at a Private Celebration during Super Bowl Weekend on February 06, 2026 in San Francisco, California. (Photo by Frazer Harrison/Getty Images for Don Julio)
Cardi B got on the stage for a surprise performance that was as big as a touchdown on winning day.
SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: (L-R) Jessica Betts and Niecy Nash-Betts attend as Tequila Don Julio 1942 Gets Guests Ready Pa’l Show at a Private Celebration during Super Bowl Weekend on February 06, 2026 in San Francisco, California. (Photo by Frazer Harrison/Getty Images for Don Julio)
Part of a special campaign for Super Bowl, the story comes to life through a five-episode social series that’s equal parts hilarious and culturally rooted. The series drops Druski into a Latino bar for a cultural immersion led by Young Miko and Latino locals, where he learns Latino culture 101, from properly salud-ing with a Don Michelada made with Don Julio Reposado, to mastering toasting rituals, dancing reggaeton and picking up Spanish phrases to react to every big play when watching the game.
SAN FRANCISCO, CALIFORNIA – FEBRUARY 06: Tay James performs as Tequila Don Julio 1942 Gets Guests Ready Pa’l Show at a Private Celebration during Super Bowl Weekend on February 06, 2026 in San Francisco, California. (Photo by Frazer Harrison/Getty Images for Don Julio)
Ready P’al Show is part of Don Julio’s ongoing commitment to uplifting, honoring and celebrating Hispanic culture, bringing Latino traditions and celebration to the forefront of game day in a way that feels authentic.