On October 6th, 21 Savage hosted a celebration at the Atlanta Saks Fifth Ave in honor of the launch of his co-designed capsule collection.
Earlier this month, 21 Savage collaborated with fashion and lifestyle brand RTA to launch his co-designed denim and streetwear collection. David Rimkof, CEO and founder of RTA, and Savage 21,set out to co-design a collection that would be unlike any album merch we’ve seen. The exclusive eight-piece capsule collection comes ahead of his latest album release and embodies 21 Savage’s style. “Savage and I have been mutually appreciative of each other’s work for quite some time. We both aligned on the fact that our art is an ongoing process, a journey of constant improvement. We spoke about putting together a product that leaped ahead of standard merch, which most artists put out.” stated Rimkof. “The play on his tattooed dagger and our iconic cross was seamless, hence us fitting it into the primary logo. This features a hand-drawn dagger replacing the cross at the center.”.The limited-edition collection is five pairs of jeans in custom washes, a denim button-down shirt, a long-sleeve shirt, and one graphic t-shirt. The latest collection launched exclusively on the RTA website, Saksfifthave.com, and select Saks Fifth Ave Stores.
In honor of the launch, 21 Savage hosted a celebration for the limited edition collection at the Saks Fifth Ave Atlanta. Along with 21 Savage, fellow rapper Yung Joc, and the CEO and founder of RTA, David Rimkoff, were all in attendance. 21 Savage arrived at the epic launch party dressed from head to toe in his favorite pieces from the co-designed collection. The entire RTA X Savage collection was displayed for all attendees to view the capsule collection in person. Take a peak at the collection and pics from the event below.
Photo Credit: Donna Permell