regard magazine

On Thursday 6/2/2022, the celebration of the Summer Issue with a VIP Red Carpet took place at the Sofitel Los Angeles at Beverly Hills. REGARD Magazine partnered with Sofitel Los Angeles at Beverly Hills to blend Hollywood glamour and REGARD regal elegance with the luxurious ambience of an iconic urban resort. Just in time to get our bodies ready for summer the VIP Hollywood event was presented by BURN180: Elevate your resistance band training to the Pro Athlete Level with a next-generation compact system designed for use anywhere, anytime, by anyone. The Knockturnal was on the scene to take on all of the sights at the luxurious event as celebrities sipped on hand-crafted, estate-grown, 100% additive free tequila cocktails by TEPOZAN and experienced live demos of the ultimate full body workout by cutting edge technologies from BURN180. Riviera 31, Sofitel Los Angeles’ bar lounge, provided light bites for guests and offered a vast selection of fine spirits or mixology cocktails. Riviera 31 is one of the favorite hot spots for celebrities in Los Angeles. Celebrity guests and media left with VIP gift bags from High on Love including luxury gifts from Calyfx, tiffanyscottextensions.com brush and must have skin care products. The REGARD Magazine Summer Issue Release Party Presented by BURN180 celebration supported Slavery Free World https://www.slaveryfreeworld.org/ foundation because REGARD CARES. Everyone enjoyed live beats by international DJ HAMX!

Mandatory Credit: Photo by Scott Kirkland/REX/Shutterstock (12970088cw)
Dimitry Loiseau and Tricia Helfer
REGARD Magazine Summer Issue Release Party Presented by BURN180, Los Angeles, California, USA – 02 Jun 2022

Some of the stars in attendance included Tricia Helfer (Step Up/ STARZ), Sofia Ali (Amazon/ The Wilds), Nicky Whelan, Edward James Olmos (American Me/ Miami Vice, Stand and Deliver, Mayans MC), Caitlin O’Connor (Rise of The Lakers Dynasty, Southpaw), Elizabeth Mitchell (ABC Lost), Christopher Gorham (Ugly Betty), Shannon Dang (Kung Fu), Alex Meneses (Why Women Kill, Selena), Michael Rosenbaum (Lex Luther- Smallville), Dr. TJ Tsay (Bling Empire Netflix), Farrah Abraham (Teen Moms/ Producer Director actress), Karlee Perez (WWE Diva/ Actress), Christian Ganiere ( Netflix Stranger Things),  Jay Ellis (Top Gun: Maverick), Andrea Bernholtz (Celebrity CEO of Swiminista Co- Founder of Rock & Republic), Steve Cederquist (Flip or Flop HGTV), Alyssa de Boisblanc (Modern Family, current season of American Idol, Netflix) Melissa L. Williams (BET’s Ruthless), Co- Founder of Burn180 Dan Markel and Co-Founder/ Inventor of Burn180 Todd Wittenbrock and many more.

REGARD is a leading digital fashion and lifestyle magazine founded in February 2010 by celebrity fashion photographer, Dimitry Loiseau, and celebrity hair and makeup artist, Valerie Noble. With a focus on television and the talent that brings mini-series and TV movies to life, each issue features top actors and actresses, up and coming stars and industry leaders behind-the-scenes. With four issues a year, you can expect to see edgy style, grace, exclusive interviews, and candid behind-the-scenes videos. REGARD is the number one source for beauty, fashion, and everyone’s favorite faces.

Mandatory Credit: Photo by Scott Kirkland/REX/Shutterstock (12970088cl)
Dimitry Loiseau
REGARD Magazine Summer Issue Release Party Presented by BURN180, Los Angeles, California, USA – 02 Jun 2022

The event took place at the stunning Sofitel Los Angeles in Beverly Hills. The Sofitel Los Angeles is a stunning hotel in LA offering elegant luxury accommodations and dramatic decor with an ambiance that combines see-and-be-seen excitement and the calm of an urban resort. Ideally situated on the corner of La Cienega and Beverly Boulevard, opposite the Beverly Shopping Center, this West Hollywood hotel is conveniently located near Cedar Sinai Medical Center, Rodeo Drive, Melrose Avenue, and Sunset Boulevard. Discover a unique blend of French fashion mixed with Hollywood glamour at this elegant hotel offering 295 rooms on 10 floors including 28 suites all featuring Sofitel’s luxurious feather top and state-of-the-art technology. Make the most of Sofitel Los Angeles’s numerous onsite amenities from the 2,500-square-foot gym SoFIT to the French cosmetology SoSpa and the Celebrity Hair Salon LeSalon. Have breakfast at our farm-to-table breakfast restaurant Esterel, join us for lunch or dinner at Cattle & Claw, our burgers and lobster SoCal Eatery and finish the night at Riviera 31 Lounge Bar for a night of breathtaking live music and unforgettable cocktails. Live the French way at L.A.’s finest walkable destination!

The event also featured a demo station from BURN180. PRO Fitness Concepts released the BURN180 a universal resistance band system, with its patent pending re-positionable suction cup plate, that elevates resistance band training to the Pro Athlete Level with a next-generation compact system designed for use anywhere, anytime, by anyone. The BURN180 kit ($299) offers an all-in-one convenient, effective pro-level workout or can be used to enhance any fitness regimen, including rehabilitation/low-resistance strength building, HIIT, functional training, yoga, pilates, and more. BURN180 takes your workout to a whole new level allowing you to take your workout anywhere. Follow @BURN.180 on Instagram for pro trainer developed 5-minute workouts, fitness motivation, and more.