Earlier this month elite tastemakers and influencers came together for a delightful night at Rabbit Hole Distillery.
Atmosphere
On March 2, 2023, Paramount+ debuted its first-ever immersive activation, The Lodge: A Paramount+ Experience. The pop-up activation, presented by the brand’s ‘A Mountain of Entertainment’ campaign, comes on the heels of the streaming platform’s two-year anniversary.
Atmosphere
With its launch taking place at the Eagle Lodge in Mammoth, California, attendees had the chance to experience some truly authentic mountain lodge vibes, complete with a snow-covered landscape.
A sure hit with any television or film lovers, The Lodge takes attendees on a journey through environments inspired by fan favorite Paramount+ content including 1923, Star Trek: Picard, Grease: Rise of the Pink Ladies, Rabbit Hole, School Spirits, Fatal Attraction, and more.
Atmosphere
Guests were invited to kick back in The Lodge, accompanied by a cozy fireplace, a grand piano, and various seating areas. After a long day on the slopes, there’s nothing better than a warm fire…
Dylan Sprouse, Barbara Palvin, Denny Love and Eden McGuire
Patrick Warburton and Tanner Beard
Barbara Palvin and Callan McCauliffe
Except custom cocktails, maybe, which The Lodge also provides. With not just one but multiple specialty bars in the space, including the ice-encrusted Paramount+ Pub sports bar and the 1923 inspired speakeasy, guests had the chance to experience a parade of creative yet tasty libations.
Other standout features included creative photo-ops based on some of the platform’s popular content, along with the iconic movie memorabilia from Top Gun: Maverick, the Star Trek franchise, and others. For the sports fans, the Paramount+ Pub kept CBS Sports streaming on multiple TVs around the ice-themed space.
With so much to see, don’t miss out on your chance to experience The Lodge. After popping up in Mammoth, California, from March 2-5, the experience heads to Austin, Texas, from March 10-13, and then Steamboat Springs, Colorado, from March 16-19. Catch it if you can!
Check out our IG reel!
Take us down to “My Old Kentucky Home” for another night like this.