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NYFW

EventsFashion & Beauty

NYFW Hosted A 5 Day Pop Up for Fashion Lovers

by Branda Ayo
written by Branda Ayo

To celebrate the start of a new fashion week in New York,  NYFW Backstage launched its 5-day pop-up for fashion enthusiasts. The multi-day event ran from Friday, February 9 – Tuesday, February 13 at 21 Greene Street with tickets available to the public and doors opening at 11 am daily. 

At the helm of this immersive experience is Creative Director Ethan Tobman, whose artistic vision has illuminated stages around the world, including Taylor Swift’s iconic Eras Tour. With Tobman’s guidance, NYFW Backstage became more than just a showcase of fashion; but rather a canvas for storytelling. Guest had the opportunity to hear from top designers like 3.1 Phillip Lim, Eckhaus Latta, Jason Wu, and Sergio Hudson as they shared insights into their collections and creative processes. 

 

Some of the immersive activations included:

TRESemmé Style Studios

TRESemme’s expert stylists pampered guests at the DIY station with free touch-ups and styling appointments

Front Row Livestreams

This activation allowed guests to witness the excitement of designer shows live on a big screen. They got to see the latest trends and designs fresh from the runway.

IMG Models Photo Studio

IMG Models Photo Studio offered a chance for guests to have professional photos taken and leave with three images to kickstart their modeling portfolios.

The Anatomy of a Look

The Anatomy of a Look provided insights into the creative process behind runway-ready outfits. Guests explored sketches, fabric swatches, and more, gaining a deeper understanding of how fashion comes to life on the catwalk.

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WHAT GOES AROUND COMES AROUND NYFW ICONIC THURSDAY EVENT
Fashion & Beauty

At What Goes Around Comes Around , a renowned vintage store in SoHo, influencers, models, and actresses celebrated the beginning of NYFW in style

by Astrid Zhang
written by Astrid Zhang

NYFW is officially in full swing. This twice-a-year fashion extravaganza, held once in September and again now in February, is replete with runway shows and popups throughout the city. Influencers and fashion celebrities alike transform the streets of SoHo into their canvas, strutting down them in the latest designer collections to create content for social media.

Alessia Merzlova – What Comes Around Goes Around NYFW

It’s not just individuals tuning in to the fashion conversation – stores around the city eagerly capitalize on these opportunities as well. This past Thursday, to celebrate the start of NYFW (and the latest installment of its monthly event series), vintage store What Goes Around Comes Around, known for its luxury resale and custom vintage pieces, hosted an evening pop up in the iconic SoHo neighborhood.

What Comes Around Goes Around NYFW

Yves Mathieu – What Comes Around Goes Around NYFW

Invited actresses, models, and influencers were treated to sweet and savory treats and fruitful conversations about up and coming collections. Servers clad in all black gracefully offered guests sips of champagne and wines and rotating spreads of canapés. Tucked away in a discreet corner were portrait artists on site, giving guests an opportunity to go home with an inked version of themselves.

As guests shuffled in, DJ Jordy Spice curated a mix that matched the effortlessly cool and chic looks of the guests themselves. The event was hosted by content creators Fiffany Luu and Maya McHenry.

Attendees included:

  • Seth Weisser, Co-Founder at What Goes Around Comes Around
  • Gerard Maione, Co-Founder at What Goes Around Comes Around
  • Alessiya Merzlova, Model
  • Leo Skepi, Influencer
  • Tatiana Price, Influencer
  • Olivia Washington, Actress
  • Yves Mathieu, Model and Activist
  • Myles Loftin, Photographer
  • Danielle Bernstein, Influencer
  • Selyna Brillare, Influencer
  • Izzi Allain, Influencer
  • Rayvin Huger, Influencer
  • Ian Michael Crumm, Influencer
  • Lana Johnson, Owner, Orseund Iris
  • Cassie Thorpe, Influencer

All images provided by BFA. 

Vivien Yi – WHAT GOES AROUND COMES AROUND NYFW ICONIC THURSDAY EVENT

Ash Forde, Tatiana Elizabeth – WHAT GOES AROUND COMES AROUND NYFW ICONIC THURSDAY EVENT

Gideon Dunns, Mimi Demirdjian – WHAT GOES AROUND COMES AROUND NYFW ICONIC THURSDAY EVENT

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EntertainmentEventsFashion & Beauty

On The Scene: Behind the Secnes of Christian Siriano’s FW2024 Show, With TRESemmé and Lacy Redway

by Sydney Hargrove
written by Sydney Hargrove

For his Fall/Winter 2024 New York Fashion Week show, Christian Siriano implemented glimmering shades of red and orange, reminiscent of a beautiful sunset. The always-iconic show featured models such as Coco Rocha and Daphne Velghe,  and included a dazzling featured hairstyle seen on the runway – the ‘Celestial Box Bun’.

NEW YORK, NEW YORK – FEBRUARY 08: Head stylist Lacy Redway prepares Coco Rocha backstage for TRESemme X Christian Siriano at The Plaza on February 08, 2024 in New York City. (Photo by Dave Kotinsky/Getty Images for TRESemme)

These future-inspired styles that TRESemmé Partner & Celebrity Stylist Lacy Redway created, provide a new take on the trending ‘Extra Terrestrial Indulgence’ hair looks that utilize interesting and extravagant textures.

Prior to the show, the backstage area at the Plaza Hotel was a similar situation, with striking hairstyles being created to match the glamorous looks the models would be donning later in the evening. Spearheaded by the talented TRESemmé Partner & Celebrity Stylist, Lacy Redway, the ‘Celestial Box Bun’ emerged as a standout feature, blending elements of futurism with a touch of ethereal elegance.

NEW YORK, NEW YORK – FEBRUARY 08: A model prepares backstage for TRESemme X Christian Siriano at The Plaza on February 08, 2024 in New York City. (Photo by Dave Kotinsky/Getty Images for TRESemme)

Redway drew inspiration directly from Siriano’s visionary collection. The aim was to echo the reflective nature of the designs in the hair, while also infusing it with bold and unconventional textures, resulting in a look that exuded both fun and futurism. “My inspiration for this look is quite literally a reflection of Christian’s collection,” Redway said. “When I first saw the clothes, I wanted to mirror the reflectiveness of the designs in the hair while also indulging in blunt and unique textures that make the look feel fun and futuristic.”

NEW YORK, NEW YORK – FEBRUARY 08: Coco Rocha prepares backstage for TRESemme X Christian Siriano at The Plaza on February 08, 2024 in New York City. (Photo by Dave Kotinsky/Getty Images for TRESemme)

The futuristic hair elements complimented the looks flawlessly. Here’s how Lacy Redway achieved the look:

Key Products Used:

The Breakdown:

NEW YORK, NEW YORK – FEBRUARY 08: A model prepares backstage for TRESemme X Christian Siriano at The Plaza on February 08, 2024 in New York City. (Photo by Dave Kotinsky/Getty Images for TRESemme)

NEW YORK, NEW YORK – FEBRUARY 08: Head stylist Lacy Redway prepares a model with TRESemme Freeze Hold Hairspray backstage for TRESemme X Christian Siriano at The Plaza on February 08, 2024 in New York City. (Photo by Dave Kotinsky/Getty Images for TRESemme)

With its futuristic allure and celestial accents, the ‘Celestial Box Bun’ presented at the Christian Siriano NYFW FW’24 show offers a fresh take on avant-garde hairstyling. Thanks to the guidance of Redway and the strategic use of TRESemmé’s innovative products, the captivating hairstyle is within reach for anyone seeking to make a bold statement with their hair. Embrace the celestial vibes and prepare to dazzle with the style’s essence of modern glamour.

 

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EventsFashion & BeautyLifestyleNews

Sakura Collection Unleashes Japanese Textile Magic at NYFW

by Celine Kerik
written by Celine Kerik

Every year, NYFW introduces many new and exciting designers and organizations to the fashion landscape, and on Wednesday, February 7, the Sakura Collection made its official debut by holding a reception party at the famous Pierre Hotel. 

Sakura Collection, launched by Noriko Tabata (now Representative Director of the brand), was intended to bring the “rich cultural heritage of Japan to the world” through the distribution of traditional Japanese materials to an international audience. Every year, they provide opportunities for young designers by supporting their endeavors, allowing them to create their art with these materials, and helping them learn how to utilize dyeing techniques stemming from all over Japan. Since 2012, they’ve collaborated with thirty-eight fashion designers from fourteen countries. 

The Collection also strives for many of these materials to be sustainable, and they continuously promote recyclable fashion to their students. They’ve held over thirty-four award ceremonies, and through their Fashion Design Award, they further advance their Sustainable Development Goals with the intention of “creating a better world.”

After check-in, guests were led to the Wedgewood room, where they sipped on cocktails, ate delightful hors d’oeuvres, and mingled with other attendees before the main event began. A fashion show commenced; The show featured the creations of three of their designers, all of the outfits ranging in structure, fabrics, and colors/patterns. There was a dramatic dance performance, where they showcased the designer’s handmade costumes, and passed around scarves for guests to feel and admire. 

When the show concluded, attendees were able to speak to vendors in the room and buy various items from bow ties and archive dresses, to custom-made jackets and dresses; All the funds would be used to further The Sakura Collection’s mission of nurturing their fashion students’ aspirations. 

If you’re interested in donating to Sakura Collection, click this link here. 

Photo Source: Sakura_Collection.Gram

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EventsFashion & Beauty

NYLON Nights Brings Star Power and Immersive Fun to Fashion Week

by Vivian Chen
written by Vivian Chen

BDG’s iconic NYLON Nights returned to New York City for a star-studded celebration of fashion, style, and nightlife. The party transformed LAVAN, an event venue in New York City, into a must-attend fashion week experience with high-profile guests, electrifying DJ sets, and immersive sponsor activations.

NEW YORK, NEW YORK – FEBRUARY 08: Coco & Breezy DJ during NYLON & Kate Spade New York Present NYLON Nights: Fashion Edition at LAVAN Midtown on February 08, 2024 in New York City. (Photo by Craig Barritt/Getty Images for NYLON)

Who Was There

A-list celebrities and influencers flocked to the event, including Becky G, Stephanie Hsu, Mason Gooding, Victoria Pedretti, Alisha Boe, Alison Roman, Gia Giudice, Patrick Ta, Rickey Thompson, Tyler Cameron, and many more. DJ sensations Coco & Breezy and Ella Balinska spun crowd-pleasing sets for the guests to dance the night away.

NEW YORK, NEW YORK – FEBRUARY 08: Becky G attends NYLON & Kate Spade New York Present NYLON Nights: Fashion Edition at LAVAN Midtown on February 08, 2024 in New York City. (Photo by Eugene Gologursky/Getty Images for NYLON)

Sponsor Spotlight

NYLON Nights offered guests a chance to explore a range of cutting-edge experiences:

  • Kate Spade New York: Guests lost themselves in a captivating floral infinity tunnel, creating Insta-worthy moments that embodied the brand’s playful aesthetic.
  • Baileys: Guests sipped on signature cocktails while discovering the brand’s latest collaboration with the celebrity-adored jewelry line, Ian Charms. This exciting partnership speaks to Baileys’ sophisticated appeal.
  • Velveeta: LA-based artist Mr Dripping unleashed a live drip painting inspired by Velveeta’s rich, cheesy goodness. This visually stunning performance highlighted the brand’s unexpectedly bold spirit.

NEW YORK, NEW YORK – FEBRUARY 08: Coco & Breezy DJ during NYLON & Kate Spade New York Present NYLON Nights: Fashion Edition at LAVAN Midtown on February 08, 2024 in New York City. (Photo by Eugene Gologursky/Getty Images for NYLON)

NEW YORK, NEW YORK – FEBRUARY 08: A view of Kate Spade bags on display during NYLON & Kate Spade New York Present NYLON Nights: Fashion Edition at LAVAN Midtown on February 08, 2024 in New York City. (Photo by Eugene Gologursky/Getty Images for NYLON)

NEW YORK, NEW YORK – FEBRUARY 08: A view of Kate Spade bags on display during NYLON & Kate Spade New York Present NYLON Nights: Fashion Edition at LAVAN Midtown on February 08, 2024 in New York City. (Photo by Eugene Gologursky/Getty Images for NYLON)

NEW YORK, NEW YORK – FEBRUARY 08: A view of Baileys during NYLON & Kate Spade New York Present NYLON Nights: Fashion Edition at LAVAN Midtown on February 08, 2024 in New York City. (Photo by Eugene Gologursky/Getty Images for NYLON)

About NYLON

NYLON champions edgy voices in fashion, entertainment, and music. Established in 1999, it celebrates emerging talent and stands as the go-to for fashion and entertainment trendsetters.

About BDG

BDG is a powerhouse digital media company boasting a portfolio of 11 distinctive brands (including NYLON). They reach over 115 million readers and 108 million social fans monthly, shaping the zeitgeist for the next generation across digital and experiential platforms.

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