Creating a documentary about a multi-talented figure like Pharrell Williams is like crafting a LEGO Flower Bouquet—each colorful brick represents a different part of his life, and when they all come together, they build something truly worth looking at!
The launch of the new “Over the Moon” LEGO immersive experience, co-designed by Pharrell Williams and the LEGO Group, turned a lively corner of Los Angeles into an unforgettable cosmic playground.
The Knockturnal attended the LEGO Center for Creative Flow interactive VIP experience, held at Hudson Lofts in Downton Los Angeles. The event was hosted by well-known florist and art director Jeff Leatham and LEGO Brickmaster Jamie Berard.
LEGO transformed Hudson Lofts into a stunning, vibrant arena filled with flowers: both real and Lego-constructed. Guests were fully immersed in the botanical world, with multiple rooms housing different interactive experiences. In one, participants could take photos on a flower-submerged couch complete with a prominent moss-sculpted LEGO logo. In another, guests could have their aura photographs taken and analyzed by professionals, while the last room held a rainbow wall of Legos.
Meanwhile, the main room hosted DJ Ms. Nix, delicious passed appetizers, and a bar with a beautiful assortment of colorful signature cocktails, each one topped off with an edible floral garnish. Tables with small Lego pieces allowed anyone to practice mindfulness and manifestation through building.
Later on, participants had the opportunity to build Lego flower stems and design their unique petals based on feelings they wanted to manifest. Each color was assigned a meaning; for instance, red was linked to passion, or blue to peace. All in all, over 500 guests enjoyed the weekend-long creative and colorful LEGO experience.
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