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SKRILLEX, GORDO, KAYTRANADA, HOT SINCE 82 AND FISHER HEADLINE ZENYARA WEEKEND TWO

by Staff
written by Staff
CMG once again dominated weekend two of Coachella festival, April 21-23, 2023, with incredible featured programming at ZENYARA Estate all three nights, for the second consecutive week.  Programming at ZENYARA was highlighted by a daytime party for SHEIN’s Zeuphoria, which continued all night long into a late night affair, headlined by Kaytranada and Fisher. TAO once again hosted TAO Desert Nights on Friday, April 21 headlined by Gordo, and Sunday night concluded with Skrillex, Francis Mercer, Camelphat, Hot Since 82 presented by CMG and Framework, with partners Red Bull, Heineken Silver and Tequila Don Julio.
 
Sunday night closed out with a surprise performance by Skrillex on the ZENYARA Beach in the Bedouin tent, as Sonny took the tables over at 2am following an opening set by Francis Mercer at 1am and Hank K at 11pm. Following his festival close out set, Skrillex kept the party going until the early AM hours at ZENYARA estate, back to back performances.
 
Guests such as The Kid LAROI and girlfriend Katarina Deme, as well as Alabama Barker arrived in time for the beachfront Dj set of Skrillex following their arrival from the festival after Blink 182’s headlining final night show. Other guests such as Raina Collins, Timani Reid were also present. 
 
On the main stage of the grounds, the Sunday night party presented by Framework and CMG featured Hot Since 82 who performed at midnight followed by Camelphat at 2am, with an opening set by Layla Benitez.
 
Saturday, as part of SHEIN Zeuphoria, the CMG-produced event presented by CMG, Heineken Silver and Tequila Don Julio was headlined by Kaytranada and Fisher back to back, with a set by Kitty Cash to open at 11pm. The crowd was dancing all night long overlooking Zenyara’s incredible lake and grounds, with guests such as influencers Bryant, Adison Justis and Avry Justice in attendance. Earlier that day, SHEIN hosted a daytime event headlined by a performance byh Future X and other guest djs.
 
Friday night marked the return of TAO Desert Nights for the second weekend in a row presented by Jeeter with Casamigos, Kettle One, Evian, Red Bull and Heinz, headlined by Gordo at 1am. Notables such as Metro Boomin, Tyga and Anderson Paak, were all on hand for the Dj performance, holding court at waterfront VIP tables, as well as Shenseea, Alabama Barker, and 24kGoldn.
 

CMG has been a primary experiential production agency and partner of Goldenvoice since the inception of the Coachella Valley Music and Arts Festival®. CMG also remains Goldenvoice and AEG’s official annual partner for off-site Coachella Valley Music and Arts Festival® events, focused at ZENYARA® luxury estate, while simultaneously producing official on-ground festival sponsorship for over two decades. CMG is the Agency of Record for three Coachella Festival® annual sponsors inclusive of Heineken®,  Adidas® and Red Bull®. They are the only location off grounds to have festival artists perform.

ZENYARA® is an impressive 70 acre desert estate located  in the heart of the Coachella Valley, whose recognition continues to gain visibility through the programming of CMG, which kicked off in 2018 when the estate first debuted. An unmatched oasis and uber exclusive destination, ZENYARA® achieves continuous global recognition in the real estate sphere for its design and grounds offerings, with its annual Coachella programming produced by CMG responsible for building year round desire. The annual programming over the festival weekends by CMG establishes it as an in-demand mainstay, the most desired of off-site VIP event destinations to those in the know year after year.

“We cannot help ourselves to continue making our after parties the most anticipated year after year.  Desert Dreams with Rufus Du Sol, Tale of Us, Keinemusik, Gordo, Fisher, Kaytranada, Hot Since ‘82 and more make every night at ZENYARA® estate the next level. We are also very fortunate for our partners Framework for talent bookings, TAO, Wynn, Tequila Don Julio®, Heineken® Silver and Red Bull®, as they make it all possible. Most of all, kudos to the CMG team of creators, producers, thinkers and doers!  – CMG Founder and CEO, David Corso

Guests at the CMG Presents ZENYARA events on Saturday and Sunday enjoyed signature Tequila Don Julio cocktails and the newest offering in the portfolio, Tequila Don Julio Rosado which is an exquisite reposado tequila aged for four months in Ruby Port wine casks along with Tequila Don Julio 1942, to ensure an epic night of celebration in the desert.

Guests at SHEIN Zeuphoria partook in fashion and accessory gifting during the daytime activation which took over the waterfront and ZENYARA beach.

Photos courtesy of CMG.

 
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On The Scene: Kid Laroi Debuts on his “End of the World” Tour

by Iffat Nur
written by Iffat Nur

 

18-year-old Kid Laroi has been making waves. Hailing from Australia, he first came up in the SoundCloud scene in the same vein of emo trap music as artists such as JuiceWRLD and Lil Uzi Vert. However, his career then skyrocketed once he made his pop hit “Stay” with Justin Bieber. Now, after a delay because of illness, he sets off on his first international headlining tour “The End of the World”, and on August 12th, had his first of two nights of shows at the Hammerstein Ballroom.

 

The show opened with artist Eric DOA. While a short set, around 15 minutes, it’s clear he is a very appropriate complement to Kid Laroi, making music rooted in the same blend of pop punk and Southern Trap that artists such as Kid Laroi prides themselves on. He could keep the crowd energetic and gave a memorable introduction to his music for the crowd to further explore on their own. 

 

After some time to set up the stage, Kid Laroi came on. Kid Laroi began first with the genre of songs that he first made, the signature emo trap crooners that have and continue to dominate SoundCloud. If you’re mostly familiar with his Justin Bieber collaboration, the songs may be off-putting, but they’re incredibly endearing songs about love and heartbreak that play super well into the crowd he values. He also brought out a drummer and a guitarist, although it should be noted that like many other hip-hop artists today he performed with a backing track courtesy of the DJ, which makes sense to do so as he is relatively new and this is his first major tour.

 

Most songs he performed were from his debut album “F*CK LOVE”, and they allowed him to keep an energetic crowd going as he showed a mix of rapping and singing. Kid Laroi writes songs that are roughly 2-3 minutes, and it helps him as he’s able to perform a wide breadth of songs and keep momentum throughout the show.

 

Of course, he then closed off with the hit song “Stay”, and naturally it was the song with by far the highest audience participation. Afterwards, he had an interesting encore in which he went to the balconies of Hammerstein Ballroom. From there, he performed two songs – “WITHOUT YOU”, an acoustic mega-hit, and luckily for a New York crowd his new track with Fivio Foreign, “Paris to Tokyo”.

 

Overall, Kid Laroi shows a lot of potential for his first tour, and one can hope he will refine his craft and expand his scope as his career only continues to grow.

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Tate McRae Talks SONY #SetTheStage Experience And Maybelline Collab

by Shaysayss
written by Shaysayss

Just releasing her newest single, “She’s All I Want To Be,” Tate McRae has been on cloud nine  ever since she debuted her latest song to the world. 

To keep the momentum going McRae recently partnered with SONY to provide an ultimate interactive experience to her fans called Set The Stage. This project is a new and fun way for music fans worldwide to collaboratively construct content with some of their favorite Sony Music artists. For fans to participate, they can submit their work utilizing the hashtag  

‘ #SetTheStageforTate’ in order for their art to be streamed during the artists’ live performance.

“I love working with Sony,” says Tate. “They have all this new technology that’s never been done before.” 

Tate also shares how excited she is to connect with her fans again after a very long pandemic.

Alongside the Canadian artist, Australian artist The Kid LAROI and “Whole Lotta Money,” rapper BIA are also a part of the campaign which started February 24th and will be running all the way through the middle of March.

Following the Set The Stage experience, McRae also recently announced her latest partnership with Maybelline. Where she and the makeup brand will be co-creating on a new line of products, which we will have to wait and find out more about. 

Check out the full interview below with the Knockturnal’s correspondent Shaysayss and you can check out Tate McRae’s first SONY #SetTheStage performance here.

 

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