Friday night, Hudson Jeans held their SS18 Collection preview in Soho hosted by Kaia Gerber.
Hudson Jeans is a US-based premium denim brand headquartered in Los Angeles, founded in 2002 and an emerging celebrity coveted favorite. Previous faces included Georgia May Jagger, daughter of Mick Jagger, and model Jerry Hall.
The 16 year-old socialite and daughter of legendary model, Cindy Crawford, is the face of the brand’s new campaign alongside counterpart Gabriel-Kane Day-Lewis. Kaia was dressed in slim leather jeans from Hudson, Louboutin heels, and a Giorgio Armani corset making her the center of the party. Kaia was joined by models and artists along with Hudson founder, Peter Kim.
The venue space blared music through two levels, the lower level with a dark and intimate vibe running with red lights projected from the walls, and the ground floor as a giant gallery space where guests could grab drinks and mingle. The new campaign was layered throughout the event as mannequins were outfitted with the latest season’s denim which included an up close preview of the capsule collection with Baja East and wall sized prints of the campaign shot by famed photographer, Patrick Demarchelier, featuring Kaia Gerber as the main visual surrounding the studio space.
Guests enjoyed live music from famed DJ TOKiMONSTA and appearances with Ruby Aldridge, Lord Fascinator, Chloe Caillet, Elle Dee and Nick Hadad. The featured drink of the night was Casamigos Tequila cocktails with a sweet and tangy taste.