jamaica

Sound Clashes trace their roots to 1950’s Jamaica where crews and soundsystems competed against each other, song for song. Exclusive records known as ‘dubplates’ involving the original ‘dubbing’ or remixing its lyrics exclusively for a crew to play in battle against another. The more exclusive the song, the better.

In 2010, Red Bull adapted the traditional concept, birthing their own version: Culture Clash. Various crews unite to battle each other, amplifying diverse genres like Trap, Hip-Hop, Dancehall, Afrobeats, and more. The event has since hit cities worldwide, from London to San Francisco and Miami.

The global experience first made its way to Atlanta in 2017, where hitmakers like Mike WiLL Made-It, WondaGurl and British rapper Tinie Tempah took over 787 Windsor in Downtown Atlanta and shut down their respective stages. Despite Dancehall artist Popcaan’s absence, Team Unruly took home the win.

This year, though, Jamaica managed to redeem themselves as the rightful owners of sound clashes with Rum Punch Brunch, led by the legendary Dancehall & Reggae Deejay Tony Matterhorn and Willy Chin taking home the trophy after battling Bamba Tuesdays, Mashup Sessions and Perreo404.

Bamba Tuesdays and Rum Punch Brunch are two of the biggest parties in Atlanta solely dedicated to the expansive Afro-Caribbean community.

DJ Kash and friends take over Rock Steady for Bamba Tuesdays every Tuesday night for a lively weeknight out, while Rum Punch Brunch at Believe Music Hall, led by André Ruddock (Dreggae), Allan “Boom” Williams, and Karl Injex, turns Sundays into a fun day.

Prior to the inception of parties like Bamba Tuesdays and Rum Punch Brunch, opportunities for the city’s African and Caribbean communities to come together for unfiltered fun and authentic vibes were scarce. These parties have significantly transformed the Afro-Caribbean party culture in Atlanta for the better, providing a space for people to dance and celebrate various genres and artists, and honor cultural influences collectively.

On the opposite side of the arena stood Mashup Sessions, a renowned event series helmed by DJ Unruely and Canterbury Talez, and Perreo 404, Atlanta’s top Latin party destination featuring DJ EU and Nino Augustine. As far as I knew it, both of these crews were the “underdogs” of the night, especially when compared to the larger crowd supporting Rum Punch Brunch and Bamba Tuesdays.

Perreo 404. Credit: Brian Hall / Red Bull Content Pool

After a high energy performance from Atlanta’s own Crime Mob and a few words from the night’s hosts’ Jessie Woo and Paige Shari, a warm-up round was enacted for each team to go over the rules. The rules, in question, were pretty simple: Four rounds, 8 minutes per crew each round, no repeats and the team with the loudest applause wins.

However, with alcohol and Red Bull flowing through every attendee’s veins, strict enforcement of these rules seemed unlikely. Despite the rule that once a crew plays a song, it cannot be repeated by another crew, this was completely disregarded throughout the battle.

By the second round, both Bamba Tuesdays and Rum Punch Brunch played the popular southern anthem “Swag Surf” by F.L.Y. Except, Bamba Tuesdays took it a step further by bringing out F.L.Y. to perform it live. Judging by the explosive crowd reaction, it was obvious that Bamba had that round in the bag.

Despite the murky rules, each crew did a great job at capturing the essence of what a sound clash really is.

The nostalgia continued into round three, where Perreo 404 quickly showed their ability to compete with the big dogs when Roscoe Dash made a surprise appearance performing his 2010 hits “No Hands” and “Show Out”.

Mashup Sessions. Credit: Brian Hall / Red Bull Content Pool

Mashup Sessions brought out Young Nudy for a lively performance of “Peaches and Eggplants” during round three. Round one and three seemed to have the best energy that night. Or so I thought.

As the last round approached, tensions were high. The not-so light banter exchanged between Mashup Sessions and Rum Punch Brunch had elevated the intensity. In this case, trash talk was acceptable, particularly when delivered in the form of a dubplate.

But the trash talk didn’t hinder Rum Punch Brunch in the end. with a performance by Dancehall artists Vanessa Bling, recognized for her early work with Vybz Kartel. Serani and Aidonia. Teejay also came out and stole the show with a performance of his viral hit “Drift.”

The deserving winner of the trophy that night is open to debate. Naturally, people will claim that their favorite crew should have won. What’s undeniable, however, is that each of these crews has left an undeniable mark on Atlanta’s history.