Empanadas. Corn on the cob. Open bar with margaritas and mojitos. All surrounded by art and photography to the tunes of DJ’s from New York City.
On Saturday Oct 15, SNIPES in partnership with Converse and Street Dreams put on the “Mi Gente” exhibit in the Bushwick neighborhood of Brooklyn.
The events celebrated Hispanic Heritage Month and the launch of the SNIPES x Converse “Mi Gente” sneaker collection, special color ways of the Chuck Taylor All-Start and the Chuck 670.
The spacious white walled room was packed with fashionable Brooklynites, many sporting chic streetwear and Converse. A dance floor, art gallery and photo booth practically all occupied the same space.
Works by Campos, Gabriella Gabriella, Joe Cavallini, Roger Castle and more lined the room as people danced, ate and mingled. Much of the photography and artwork featured everyday Latinos going about their lives. For example, there were photographs of little league teams and street vendors as well as portraits.
Live DJ sets were provided by Odalys, Dana Lu and Dada Cosmic. One of the performers, DJ Odalys, serves as the face of the campaign, starring in the campaign launch video.
In it, she visits where she grew up and talks about what her Hispanic roots mean to her. You can watch the video here.