Premiere liquor brand Martell threw the most fun party I’ve ever attended for the global launch of the House of Martell Entertainment (H.O.M.E.) program, and to celebrate the brand’s newest product, Martell Blue Swift.
The night was on and popping from the minute we stepped out of the shuttle – the party was held at an undisclosed location. Celebrity violinist DSharp greeted guests with melodic renditions of pop hits, which was followed by a stunning model whispering ‘welcome home’ as we walked through the doors.
Everybody and their mama was at this party – featured guest Jhene Aiko stunned in flowing pink, Jamie Foxx mobbed with the culinary team from Ghetto Gastro, Lana Del Rey and ASAP Ferg bounced to and fro, chatting up friends and lounging by the water.
This event was damn-near fully immersive. There was a trippy photo booth, a julep-making demonstration, cooking demos by the aforementioned culinary team, and a room dedicated to Aiko and her album art.
The drinks themselves were also divine. This was my first taste of Martell, and I will be sipping it again. It’s smooth and smoky, like drinking in the dregs of Summer. It’s tasty, too, and plays well with just about anything you mix it with. I had a spicy popcorn drink, kernels all in it and whatnot. And it was good as hell.
Shoutout to the team who produced this night. It was perfection.
Another nod to the staff. I made friends with the models and bartenders, who were all free spirited and fun despite a massive crowd.
Can’t wait for the next one.
LOS ANGELES, CA – SEPTEMBER 28: Lana Del Rey and Jhené Aiko at H.O.M.E. by Martell hosted by Jhene Aiko on September 28, 2017 in Los Angeles, California. (Photo by Rich Fury/Getty Images for Martell)
(Credit: Getty Images for Martell)