La La presented her 5th & Mercer brand Pop-Up Shop at 267 5th Ave in Manhattan March 14.

La La Anthony makes hard work seem effortless as she juggles a manifold of operations at one time, not to mention, her never-ending duties as the wife of New York Knicks player, Carmelo Anthony and mother of their adorable 7-year old son, Kiyan. With husband, son and all her family by her side, La La presented her 5th & Mercer brand Pop-Up Shop at 267 5th Ave in Manhattan on Friday, March 14. Camera crews captured every moment of the occasion, we suppose as footage for her VH1 hit series “La La’s Full Court Life.” It was a night of fashion, fun and cocktails where guests were welcomed to shop as a broad spectrum of pieces swayed from clothing displays ready for purchase.

A line of people trailed the downstairs lobby waiting to gain entrance up to 11th floor of the 5th Avenue loft location. Coat check so that your arms were free, and hors d’oeuvres to lighten all the alcohol consumption were just what the doctor ordered at the end of a tiresome work week. And, with the resonances of New York Fashion Week still cooling down, a small fashion show presentation was given to allure shoppers.

Extremely humbled by her fans, 5th & Mercer was devised with them in mind. The embodiment of a classiness that exemplifies 5th Avenue fused with the cool and edgy Mercer Street, La La dubbed it “cledgy” when illustrating her conception of the brand. Bold colors, stripes, casual sexy, dressy, however you might want to spin it, there was something for all. She looked exceptionally lush in a grasping black dress with tasseled arms as she posed for photos alongside the seven models who walked the runway, 3 of which were specially selected followers from her Twitter account.

Currently holding a number of different titles within the entertainment, fashion, publishing realms, she is unpretentious even with all of her accolades. Knockturnal.com spoke with La La exclusively at the event. Check out our interview below:

With the brand still at its beginning stages, what are your plans as far as the evolvement of 5th & Mercer?

La La: I’m open to people telling me we love this, or we didn’t like that so much, and really getting feedback from individuals out there. And also, since I know what is on trend, I pull from that as well and just try to continue to create. I look at what other people are wearing, and tell myself, “I like that. How can I put a La La twist on this?” The sky’s the limit. I wanted to test the waters with a small collection, which seems to be going pretty well, so hopefully we can keep going from here.

Aside from yourself, whom would you choose as a muse as it pertains to your line?

La La: There is no one that dresses better than Jennifer Lopez, I mean, she is to die for.  Someone like that is just incredible with for style. My friend Kim Kardashian dresses amazing. Kelly Rowland, Ciara, all of them you know, my group of friends are all great dressers, so I look to them for inspiration.

With all your endeavors in entrepreneurship, being a wife and a mother, and all the other great things that you do, how do you create time to make all these things happen?

La La: You have to prioritize. You have to figure out what is important, and also as women we have to understand that we can’t get it all done in one day, and be okay with that. So that’s what I do. I love that I have events like this where I bring my whole family with me and everybody is over there having a good time. I try to bring it all together at things like this.

You can find 5th & Mercer pieces at retail stores and on websites like Shopbop.com, Sak’s Fifth Avenue, Bloomingdales and others. Prices range from the mid $30 range to $300 and above.