Lapo Elkann Italia Independent Co-Founder and Chairman along with Italia Independent Co-Founder and CEO Andrea Tessitore and Ducati Motor Holding revealed for the first time the Ducati Scrambler Italia Independent. This comes as the result of a three-year “All Italian” partnership, in Miami during Art Basel.
Guests of the event were among the first to see Italia Independent’s Ducati Scrambler motorcycle. The motorcycle comes as a unique interpretation of the iconic Bologna-made motorcycle. The spectacular launch, involved a high-production, dramatic unveiling of the new motorcycle in the stunning lobby of The Setai, Miami Beach.
This motorcycle was produced as a limited numbered edition of 1,077 bikes. The Ducati Scrambler is a contemporary model that embodies the essence of motorcycling. A new modern and sporty collection of sunglasses was introduced as well that takes inspiration from the Ducati Scrambler, incorporating the bike’s artisan details into the eyewear.
The global partnership, one in which Italia Independent and Ducati joined forces for the first time, unites the two brands as a single team bound by their creativity and original design, the true strengths behind “Made in Italy.”
Notable guests of the event were Stefan Ahrenberg, Alia Al-Senussi, Robbie Antonio, Fabian and Martina Basabe, Tyson Beckford, Ginevra Caltagirone, Edward Cavendish, Raymond Chau, Alexandra Chemla, Giuseppe Cipriani, Maggio Cipriani, Chuck Close, Cyril Duval, Riccardo Ferragamo, Her Royal Highness Princess Firyal of Jordan, Marco Frosini, Christina Gerry-Maercks, Amy Greenspon, Lenny Kravitz, Grazyna Kulczyk, Bernard Lagrange, Ottavio Missoni Jr., Mia Moretti, Ariel Nakash, Shaul Nakash, Rodolphe Nantas, Sydney Picasso, Polina Proshkina, Scott Schroeder, Eric Shiner, Cameron Silver, Fernando Romero and Soumaya Slim, Casey Spooner, Carlos Souza, Ferebee Taube, Larry Warsh.