Def Jam

Find out what took place and what Snoop had to say at his recent album listening for “The Algorithm.”

Last week, Snoop Dogg hosted an intimate album listening for his upcoming project The Algorithm at the illustrious Invite-Only Studios. The entire space showcased the album’s artwork, from posters to projections. Cocktails and food were served complements of Def jam Recordings. Snoop hosted 2 separate listening sessions, one at 6pm and one at 8pm. Guests included Def Jam executives, editors from XXL including Editor-in-Chief Vanessa Satten and Managing Editor Bianca Torres, news correspondents and anchors like Alicia Quarles and Ari Melber and even a few other artists pulled up to show their love like Def Jam’s Dave East and artist Sauce Walka.

During the event Snoop took the stage to welcome his guests and share the project with everyone. Before playing any music Snoop announced that this was his first project with Def Jam after being appointed Def Jam’s Executive Creative and Strategic Consultant and even shared with the crowd how his new role came to be. Snoop grabbed the mic and said, “This is my first presentation with Def jam Records, for those unaware I wanted to be with Def Jam Records, I asked Lucian Grainge could I come over to Def Jam and be an executive or creative consultant  so I can help some of the homies and homegirls over at Def Jam and just instill the feeling that I felt was missing from the industry in general, and I love Def jam Records so much and what it meant to me as a kid, as an entertainer and just the spirit of Def Jam Records.” After introducing everyone to his new project Snoop smoked and vibed out with Dave East on stage as we all experienced The Algorithm together.

Since the album listening Snoop has released two new tracks off of the upcoming project including Jane Handcock’s “Like My Weed” and “Murder Music” featuring Snoop, Benny The Butcher, Jadakiss and Busta Rhymes. Earlier this year on his 50th’s birthday Snoop released “Big Subwoofer,” the first single off of The Algorithm featuring himself, Ice Cube, E-40 and Too Short collectively known as Mount Westmore. The Algorithm is a compilation project featuring former and current Def Jam artists as well as other talent that Snoop has chosen to highlight. Snoop aims to change the game with his Algorithm by bringing feeling back to music, he wants to focus on what feels good, not just sounds good.