This past Wednesday, the Tribeca Film Festival hosted the Tribeca X event, co-sponsored by Roku, at the Indeed Theater at Spring Studios. Tribeca X “celebrates the intersection of advertising and entertainment and honors the creators and brands who share a love of creativity and a mission to connect with consumers through the power of storytelling.” It was an afternoon filled with in-person conversations with panels on different areas relating to advertising and media. Each conversation brought together “industry leaders from brands and agencies to examine the landscape of branded entertainment and recognize the achievements of companies and creators who are adventurous and distinctive in their work.”
I had the chance to sit in on the day’s conversation, which included breakfast and networking lunch, and hear all about the amazing work that is done at the intersection between business and entertainment. It is after all referred to as the entertainment business.
Some of the Tribeca X panels and topics of conversation were as follows:
OKX Global CMO Haider Rafique in Conversation with Samantha Barry featuring Haider Rafique and moderated by Samantha Barry
Designing a Diverse Future Presented by Nike Inc featuring Brandice Daniel and Dr. D’Wayne Edwards and moderated by Jarvis Sam.
Dear Santa: From X to ABC featuring Dana Nachman, Chris Karpenko, and Jennifer Donohue and moderated by Brendan Gaul
A Whole New Ball Game: How Sports Is Driving the Creator Economy featuring Saquon Barkley and CC Sabathia and moderated byRich Kleinman
Advancing the Culture and Currency Through Inclusive Storytelling, featuring Marc Pritchard, Zoey Martinson, Don Jackson, and LL Cool J and moderated by Rose Pierre- Louis.
Other presentations were also by Converse, Roku, and Mast- Jägermeister US.
Panelists discussed their continued faith in cryptocurrency (Rafique), turning a documentary into a docuseries to be premiered on Hulu (Dear Santa), and their efforts to widen the screen and further the efforts of storytelling in marginalized communities (P&G), among many other topics. Many of the companies discussed their efforts both financially and in messaging by working with marginalized creators to expand the scope of storytelling in today’s world. It was humbling and fulfilling to know that more people are being given the opportunity and the access to showcase their talents on a larger scale, many of them with little feedback from these larger companies.
Also during the event, there was an awards ceremony to recognize some of the outstanding participants in Tribeca X. The awards “recognize the achievements of companies and creators who share a mission to connect with consumers through the power of storytelling. Tribeca X celebrates the best story-driven filmmakers and brand collaborations of the year in four categories: Feature Film, Short Film, Series, and Immersive.”
Full Winners List:
The Beauty of Blackness (Sephora)
Directed by Kianna Moore, Tiffany Johnson
The Comeback (Apple)
Directed by Zhang Meng
Stories About Helpful People (Zendesk)
Directed by Sindha Agha, Erin Brethauer, Tim Hussin
Emerging Radiance (Meta)
Created by Tani Ikeda, Michelle Kumata