Loud music, laughs, and congratulations echoed through The House of Cannabis in SoHo for the launch of the new Starter X Cookies capsule collection. “ALL CITY.”
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The recently released collaboration is a match made in heaven, as the two businesses are titans in their respective fields. Starter was launched in 1971 and has since changed the sports apparel game forever with licensing deals with every prominent American sports league and more professional sports teams than other brands donned Starter. Not to mention, megastars, including Justin Bieber, LL COOL J, Missy Elliot, Jay-Z, Will Smith, Snoop Dogg, Run DMC, and many more have sported the brand.
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On the other hand, rapper and entrepreneur Berner founded Cookies, whose street credit has made them highly sought-after in the global market.
“ALL CITY” features the Cookies X Starter II jackets. They currently come in black and gray, blue and orange, red and gold, and purple and gold, definitely a design for everyone. The designs and silhouettes are derived from the early ’90s style, combining streetwear, sportswear, and nostalgia, sure to turn heads on the subway.
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After striking up a few conversations with influencers and business owners, we concluded that they projected the collection to see success. The preparation of the carefully thought-out design, with the right timing, as the 90s/Y2K isn’t going anywhere, soon, makes the “ALL CITY” jackets a closet staple.
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The “ALL CITY” collection was enough to keep people talking all night, but the music by Scream Jones and the food by PLNT Burger were the perfect complement to keep the vibes going all night and then some.
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The Cookies X Starter “ALL CITY” capsule collection is selling out fast, so be sure to grab yours for the fall here.