A Diamond Is Forever

With the holiday season just a few short weeks away, Forevermark launched their new ad campaign, “The One”, just in time for the holidays.

On Thursday, October 28^th, Forevermark held a private screening at the Stephan Weiss Studio to debut the “It’s a Long Journey to Become The One” feature film. The film was directed by Rob Chiu and will debut nationwide on Monday, November 2^nd. The romantic commercial was shot in Gran Canaria and Barcelona. In addition to the new film, the company is also launching it’s well known slogan, “A Diamond Is Forever.”

Guests included Allison Williams, Nadine Leopold, designer Samantha Black, Rebecca Dayan, Nikki James, Alyssa Umphress, Lola Langusta, among others. When asked about the new campaign, Williams stated,  “I love that Forevermark pays so much attention to detail. They know a thing or two about finding ‘The One’!”

Charles Stanley, President of Forevermark US stated,

“When developing a concept for the new campaign, we wanted it to match the epic nature of ‘A Diamond Is Forever. The One’ is a metaphor for both the journey of a Forevermark diamond and mankind’s quest for true love, as told through a man’s journey to find his loved one. Less than 1% of the world’s diamonds are worthy of the Forevermark inscription; this film is the human representation of Forevermark’s rigorous selection process and our passionate pursuit of the world’s most beautiful and rare diamonds.”

View the campaign’s short film here.