Rolling Stone’s sixth annual big game bash, Rolling Stone Live: Houston took place at the Museum of Fine Arts. DJ Cassidy spun while Big Sean and Nas did special performances. Hundreds of guests danced the night away and got ready for the big game of The Patriots vs. The Falcons on Sunday.
“We are thrilled to bring Rolling Stone Live to Houston this year during big game weekend and showcase incredible musical talent for our guests,” says Michael Provus, Chief Revenue Officer, Rolling Stone. “We look forward to once again partnering with Talent Resources Sports.”
(Top L-R) Byron Rideau, Mariah Houghton, singers Adrienne Bailon and Israel Houghton, and (bottom) Roc Nation’s Shawn Pecas at the Rolling Stone Live: Houston presented by Budweiser and Mercedes-Benz on February 4, 2017 in Houston, Texas. Produced in partnership with Talent Resources Sports. (Photo by Jerritt Clark/Getty Images for Rolling Stone)
Talent Resources Sports (TRS), a business entity within Talent Resources, facilitates a wide variety of athlete engagements including product placement, personal appearances, and long-term brand endorsements. TRS works with corporate clients to integrate athlete-driven campaigns into an overall marketing strategy. TRS partners with properties and lifestyle brands like Rolling Stone to create fully integrated programs that bring brands, athletes, celebrities and audiences together. TRS centers these events around big conversations, like big game weekend, to maximize exposure and participation. We exist at the intersection of sports andentertainment.
Actor Tom Hardy at the Rolling Stone Live: Houston presented by Budweiser and Mercedes-Benz on February 4, 2017 in Houston, Texas. Produced in partnership with Talent Resources Sports. (Photo by Jerritt Clark/Getty Images for Rolling Stone)
Budweiser and Mercedes-Benz were sponsors of the soiree.
