Education is priceless and Professor Clark shows us why First thingβs first: Β St. Vincentβs new album is called MASSEDUCTION, not Mass Education. Β But youβd be forgiven if you thought that considering Annie Clark did give a mass education on the ways of performing at a recent Mastercard House #startsomethingpricesless event, presented with Spotify and Absolut.
Speaking of class, letβs start this lesson off with a pop quiz: Which singer/songwriter left Pharrell speechless upon sharing her NYU student project? Β
The answer: Β Maggie Rogers.
Just eight days after making the track, Rogers shared her now famous single βAlaskaβ with the pop star Pharrell, who stated βIβve got no words for that,β and the rest is history. Β
Now, that history includes opening for St. Vincent at an NYC event in the Meatpacking District. Β Who knew that Maggieβs spiritual experience and Pharrellβs religious experience would lead to a βbaptism of tearsβ with St. Vincent?Β Rogersβ songs are endlessly catchy and have a place all their own at the intersection of folk and dance. Β Β It was the perfect appetizer for our main course.
Speaking, of course, letβs dive into class!
Here are seven lessons we learned last night from Annie Clark.
Lesson 1 – Get the names right
Like any good lesson, it may be helpful to start with the vocabulary. Β So, take note: The song is “Los Ageless,” not Los Angeles. As mentioned, the album is MASSEDUCTION, not Mass Education.Β Β
Lesson 2 – Mix it up
St. Vincent was fresh off her Tiny Desk Concert with a solo acoustic guitar and went straight into the Mastercard lounge with a solo pianist. Β The new arrangement brought a jazz quality and proved Clark to be a musical chameleon. Β It seems like miles away from Clarkβs electric guitar driven performances of the past, or even, her own guitar lineΒ or her recent performances of Los Ageless with strobe lights and back up dancers. Β The vulnerability and the beauty captured by Tiny Desk Concert was here too, but this time, accompanied with neon lights, the scent of truffle cheddar pretzels and chatter. Β St. Vincent knows that new performances yield new opportunities to change things up and present songs in new ways.
Lesson 3 – Maximize your time
In 24 hours, it was possible to hear tracks of MASSEDUCTION in three different ways: the album version, the Tiny Desk version, and the Mastercard #startsomethingpriceless version.
Lesson 4 – Learn the alphabet, and then some
To St. Vincent, notes are more than just notes. Β Yells, sounds, and undefinable yet powerful guttural tones all become part of the complex tapestry of her work. Β Writing words is just one part.
Lesson 5 – Use your body
Everything, including your voice, is an instrument, your body included.
Lesson 6 – The show must go on
While St. Vincentβs powerful voice and her presentation style commands a room, sometimes, even that is no match for millennials at a party. Β Even with the most emotional tunes, like βHappy Birthday Johnny,β the quieter moments were peppered with chatter. Β βI want to know what theyβre talking about,β Clark quipped during the show, βI think itβs a lot of people talking about Instagram.β
Lesson 7 – Donβt.Ever.Leave.Early
Do not, under any circumstances, depart a concert, no matter how long it may be and no matter how much energy you have left before the final songs. Β This time, St. Vincent schooled those who departed before the final act by coming into the crowd to sing βNew York.β Β With her arms wrapped around guests, and a encompassing circle of iPhones recording the experience, Annie delivered a one of a kind moment. Β That is after all, what New York is all about: putting together random strangers in one single location to experience a single priceless moment. Β Β