The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
EntertainmentEventsThe Latest

The Secrets Behind Seeking Sponsorship For Your Podcast

by Staff October 23, 2017
by Staff October 23, 2017 0 comments
1.9K

Podcasting is a big business, but making money as a podcaster isn’t always easy especially when starting out. So when should you start seeking money from sponsors for your podcast? We caught up at the NAB Show New York with Jessica Kupferman, who is the co-founder of She Podcasts and the Podcasting School for Women, and Rob Walch, VP of Podcaster Relations at Libsyn, to find out how to make money in podcasting.

Kupferman urges people to think of sponsorship more as a science than an art. She recommends having, “either…at least 2000 episodes [downloads] or I say you have to be podcasting for at least 6 months to a year. By then, they should have [enough] if they’re consistently working…[towards] number[s] they need.” Walch says, “You need to work on growing your audience.” He adds, if the number of downloads for each podcast is small, because the content is a niche community, “then I give them the advice to go out and find a magazine, find an advertiser in the back of a magazine and contact them that way.” Kupferman points out, “Yeah with this show, “She Podcast” we’ve never broken [with the exception of] I think one or two episodes…. [an amount] like 5000 [downloads], [but] most of them are half that. Walch agrees, “podcast about podcast never break 5000.”

 Kupferman points out that she’s actually created a tool to help podcasters know if they are ready for sponsorship. She says, “I’ve created a quiz that’s called “SponsorReady.com.” It’s basically like an algorithm that takes you through like do you have an editor? Do you have someone to help you with marketing? What are your current downloads [and] like how big is your audience outside of your podcast? And each answer kind of goes towards yes, are [we] way overdue and [do] you need to start monetizing immediately and what are you, Oprah? Unless you’re Oprah, you’re not ready dude. You have to build up an audience.”

As for how to grow your audience, Walch says it’s all about being able to be found and word of mouth. Watch believes, “it’s about word-of-mouth advertising. It’s what is really going to grow. The only advice I can really give people, other than create great content, is make sure your show is everywhere! So I’ll look at some shows, because I think they’re super eager. Their numbers are marginal… and I’ll look at that man say the only destination you said I push [is] your Feed? You’re not in Google Play. You’re not in iHeartRadio… [You need] your show everywhere at least then people can discover it, and you have the discoverability option. Kupferman agrees, “The same with me. They say they’re ready, I look at their Twitter, I look at their Facebook, I look at their Instagram, I look at their website, how well it’s done and then I’m almost like I can’t even believe I have to write back to this person. Like how is this not obvious to everyone including the person [who] is asking?”

Kupferman says there’s one important thing to remember, it’s all about the audience. She advocates, “The trick is I just started realizing this little saying…your content is not your product. [The product that you are selling to advertisers and sponsors] is the audience that is your product.” She emphasizes, “a lot of podcasters don’t want to hear that though, because they worked so tirelessly at perfecting their content.” Walch agrees, “Build it [building that audience] and they [advertisers and sponsors] will come. That is how it works with advertising. You have to build your audience.”

-Melissa Unger

Jessica Kupferman
0 comments 0 FacebookTwitterPinterestEmail
Staff

previous post
Film Review: ‘Jane’ Brings A Ray of Much Needed Light
next post
Social Change Can Be A Job For A Superhero

Related Posts

Renowned Restaurant Fresco by Scotto Debuts a New...

October 22, 2025

Cedric the Entertainer Reflects on The Neighborhood’s Final...

October 22, 2025

It: Welcome to Derry Season 1 Non-Spoiler Review

October 22, 2025

New York City Wine & Food Festival Wraps...

October 22, 2025

Bernadette Peters, Sutton Foster & Leslie Odom Jr....

October 22, 2025

James Callis, Shaul Metzstein & Nick Mohammed Talks...

October 21, 2025

AIF 2025 Festival Opens with Mamoru Hosoda’s Scarlet

October 21, 2025

Tea, Treatments, and Tranquility: Naturopathica Hosts Intimate Event...

October 21, 2025

GoingDry.co Celebrates Sober October with Tremble in SoHo

October 21, 2025

New York City Wine & Food Festival Soared...

October 21, 2025

Digital Cover No. 19

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

Step inside the chaotic world of The Chair Company Step inside the chaotic world of The Chair Company, where office life meets absurd comedy. 🪑 
Stream it now on @HBO. 

🔗: https://theknockturnal.com/la-premiere-hbos-the-chair-company/

✍️: Katherine Wright
-
#TheChairCompany #HBO #HBOOriginal #HBOShow #BingeWorthy #MustWatch #StreamingNow
@justinbieber led @skylrk to a standout win at The @justinbieber led @skylrk to a standout win at The Leag, one of LA’s most talked-about underground sports events. With celebrities, athletes, and creators filling the sidelines, the night captured the energy of competition and culture colliding under the lights. 🏀

🔗: https://theknockturnal.com/justin-bieber-leads-skylrk-to-victory-at-las-underground-sports-phenomenon-the-league/

✍️: Parris Rose

-
#JustinBieber #SKYLRK #TheLeag #LosAngeles #SportsCulture #Basketball #UndergroundSports
@nmixx_official spoke with The Knockturnal about t @nmixx_official spoke with The Knockturnal about their journey as six members, a long, inspiring adventure that’s led them to a major milestone: their first-ever full-length album, Blue Valentine. 💙

The project dives deep into the complexity of human emotions, wrapped in NMIXX’s signature MIXX-pop sound. 🎶

“The story of NMIXX is still unfolding.” 

Full Article 🔗 https://theknockturnal.com/nmixx-blue-valentine/

By @EmmaSalehi 

#NMIXX #BlueValentine #NMIXXBlueValentine #MIXXPOP #NMIXXComeback #KpopInterview #TheKnockturnal #Kpop #KpopNews #KpopGirlGroup #NMIXX_BlueValentine #HAEWON #LILY #BAE #JIWOO #KYUJIN #SULLYOON #엔믹스
Want to immerse yourself in the wonderful world of Want to immerse yourself in the wonderful world of @beetlejuicebway? Now you can! From now until Halloween, @tempotimessquare hosting an unforgettable Beetlejuice Suite experience where every corner is bursting with spooky charm, strange surprises, and a whole lot of Netherworld flair. 💀✨ 

Whether you’re a die-hard fan or just a little strange and unusual, this is your chance to step into the world of the ghost with the most. 👻 #BeetlejuiceBroadway #TempoTimesSquare #BeetlejuiceSuite
#ParkChanWook new film might make you laugh when y #ParkChanWook new film might make you laugh when you least expect it — and flinch when you do. 👀💥

Full review out now.

🔗: https://theknockturnal.com/park-chan-wooks-no-other-choice-is-dark-gripping-and-bitingly-funny/

✍️: Ishan Wankavala 

-
#NoOtherChoice #KoreanCinema #Cinephile #FilmReview #NewRelease #MustWatch
📸 WOODZ (@woodz_dnwm) — the artist redefining 📸 WOODZ (@woodz_dnwm) — the artist redefining boundaries with each track, image, and evolution. Dive into our exclusive to uncover the artistry behind the name. 

🔗: https://theknockturnal.com/woodz/

✍️: Emma Salehi

-
#Woodz #Kpop #ArtistSpotlight #Editorial
EXCLUSIVE: STAYC take the Stay Tuned tour to elect EXCLUSIVE: STAYC take the Stay Tuned tour to electrifying new heights, bringing “I WANT IT” to life with unmatched energy, confidence, and flair. Every beat, every move, every note is a reminder that STAYC don’t just perform—they command the stage. 🌈💥

From their glowing visuals to powerhouse vocals, @stayc_highup deliver a night that’s equal parts spectacle and soul.

🔗: https://theknockturnal.com/stayc/

✍️: Emma Salehi

-
#STAYC #StayTunedTour #IWANTIT #STAYCgirls #STAYChighup #Kpop #ConcertHighlights #ExclusiveFeature
Park Chan-wook shares how The Ax inspired his new Park Chan-wook shares how The Ax inspired his new film, exploring its unique darkness. 🌟

#ParkChanWook #NoOtherChoice #TheAx #KoreanFilm #KDrama #NYFF #NYFF26
Big sci-fi dreams ahead 🔥🤖Park Chan-wook tea Big sci-fi dreams ahead 🔥🤖Park Chan-wook teases his probable upcoming project Genocidal Organ! 

#ParkChanWook #GenocidalOrgan #NYFF #NYFF26
Dark humor and deep tragedy with @byunghun0712 in Dark humor and deep tragedy with @byunghun0712 in his latest film @nootherchoicefilm. 🖤🎬

#LeeByungHun #NoOtherChoice #KDrama #NYFF #NYFF26
Two worlds, one screen 🌏🎥 Lee Byung-hun refl Two worlds, one screen 🌏🎥 Lee Byung-hun reflects on 20 years of film, from South Korea to Hollywood! 

#LeeByungHun #Hollywood #KoreanCinema #Film #NoOtherChoice #NYFF26 #NYFF
Brighter days ahead 🌞 @cix.official share what Brighter days ahead 🌞 @cix.official share what it means to move forward together in their latest comeback. 

🔗: https://theknockturnal.com/cix/

✍️: Emma Salehi

Photo Credits: C9 Entertainment 
-
#CIX #GOChapter1 #GOTogether #TheKnockturnal #KpopInterview #KpopNews #CIXComeback #CIX2025 #KpopFeature #CIXFans
It’s going down! @stayc_highup is in North Ameri It’s going down! @stayc_highup is in North America on their ‘Stay Tuned’ tour! 💖

Watch their energetic and fun filled show near you 👀🌟

#stayc #kpop #kpopconcert #iwantit #staycstaytuned #staytuned
Who runs the world? Girls! 🩷 We had the most a Who runs the world? Girls! 🩷

We had the most amazing day of inspiring panels, activations and networking at @femalefounderworld, with @eyebuydirect! 👓
Eskil Vogt reunites with longtime collaborator Joa Eskil Vogt reunites with longtime collaborator Joachim Trier for their sixth cinematic journey, co-writing Sentimental Value, a poignant exploration of family, memory, and reconciliation. 

-
#Screenwriting #Storytelling #WritingForFilm #FilmWriting #NYFF2025 #NewYorkFilmFestival #IndieFilm
At @thenyff , @renatereinsve brings Nora Borg to l At @thenyff , @renatereinsve brings Nora Borg to life in Sentimental Value, portraying a character whose journey through family complexities and personal discovery resonates deeply. 

-
#RenateReinsve #NYFF #SentimentalValue #NoraBorg #FilmFestival #Actress
@nobledanceroslo at @thenyff shares his vision as @nobledanceroslo at @thenyff shares his vision as a director, bringing his story to life with precision, collaboration, and attention to every frame. 

The film reflects his dedication to emotion, storytelling, and cinematic craft. 🎥

-
#JoachimTrimmer #NYFF #NewYorkFilmFestival #FilmFestival #Director #Filmmaking
We spoke with @ingalilleaas at @thenyff about the We spoke with @ingalilleaas at @thenyff about the emotional process behind her latest film. ✨

-
#IngaIbsdotterLilleaas #NYFF #NewYorkFilmFestival #FilmFestival #Cinema
Poised, perceptive, and endlessly compelling — @ Poised, perceptive, and endlessly compelling — @ellefanning in conversation at this year’s @thenyff.

-
#ElleFanning #NYFF #NewYorkFilmFestival #FilmFestival #RedCarpet #Cinema
✨ From powerful panels to unforgettable performa ✨ From powerful panels to unforgettable performances, the 2025 #TeenVogueSummit brought together voices shaping fashion, culture, and activism today. 💬🎶

🔗: https://theknockturnal.com/2025-teen-vogue-summit-recap-full-of-fun-fashion-and-connection/

✍️: Zipporah Pruitt

-
#TeenVogue #TeenVogueSummit2025 #TeenVogueEvents
#TeenVogueCommunity #TeenVogueStyle
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

© Copyright - The Knockturnal | Developed by CI Design + Media

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch