Celebrating the official launch of the Roots x BOY MEETS GIRL collaboration, founder Stacy Igel (BOY MEETS GIRL), leaves the runways of Paris and returns to New York to debut the premium lifestyle collection at Klarna STYLE360 at NYFW.
The limited-edition, 15-piece collection includes organic cotton unisex t-shirts, recycled yarn sweatpants, hoodies (cropped and zip-up styles), a sweatshirt, leggings, and a mini-me kids collection. Each piece features unique logos, designed exclusively for the collection, that bring together the two brands highly-recognizable logos and celebrate three brand values that both Roots and BOY MEETS GIRL share: community, freedom, and integrity.
“I’m all about nostalgic collaborations, as seen with many of our recent initiatives,” said Igel, BOY MEETS GIRL Founder and Creative Director. “I love the challenge of joining two brands together, and locking-up the Roots and BOY MEETS GIRL logos was like putting the perfect puzzle together.
Roots x BOY MEETS GIRL merges Roots more than 45 years of heritage and the comfort the brand has long been known for, with the statement style and streetwear aesthetic they’ve become known for.
We cant wait to see more!