During Coachella’s first weekend, Rolling Stone Live presented by Meta welcomed guests and performers to the immersive desert experience, hosting an epic pool party, providing phenomenal performances, and featuring countless iconic brand partnerships.
The event occurred on April 16 at ARRIVE Palm Springs, and featured performances and DJ sets by Gryffin, Grace McKagan, BLXST, Carwash, James Hype, Denise Love Hewett, and Tolula Adeyemi.
With partners Lucky Brand, Abra, Resorts World Las Vegas, CIROC Vodka, Matura Wine, Zouk Nightlife, and many more, the bash in the desert had countless world class brand activations and pop-up shops. From Lucky Brand’s Future Fantastic Pop-up and the Abra Conquer Crypto Cafe, to the Lovesac StealthTech Lounge and premiere of the CÎROC Vodka Spritz canned cocktails, and the Matura Wine Chill Zone and Beauty Bar, Madre Restaurant & Mezcaleria, a hydration opportunity courtesy of ORIGIN Water, a nutrition bar sample station by Core Foods, Reign Energy Drinks, Candy Pop Popcorn, and Tractor Beverage Co., this exclusive event had many must-see and must-do elements.
Rolling Stone partnered with Meta to provide Creator House activation opportunities to the desert, giving content creators and creatives alike a truly invaluable opportunity. The brands develop unique and engaging experiences for attendees, which allows the guests to explore the products and tools that support creators’ storytelling ambitions, including Reels, Meta Quest 2 VR headsets, and Ray-Ban Stories Smart Glasses.
Guests at the event included supermodel Alessandra Ambrosio, Ashley Greene, Alexis Ren, Hannah Stocking, Darren Barnet, Sarunas Jackson, Keith Powers, Patrick Shwarzenegger, Abby Champion, Riverdale’s Drew Tanner and Hart Denton, Marta Pozzan, Ashley Smith, Natalie Alyn Lind, Courtney Dietz, Andrew Matarazzo, Vas Morgan, Kai Caster, Taryn Manning, Anna DePalma, Dom Zeglaitis, Love Is Blind’s Nick Thompson and Danielle Ruille, Emily Tanner, Diamond White, Kelsey Caesar, Vanderpump’s Scheana and Brock Davies, and many more.
Of those guests, Patrick Shwarzenegger, Ashley Greene, Drew Tanner, Hannah Stocking, Marta Pozzan, Natalie Alyn Lind, Emily Tanner, Keith Powers, Sarunas Jackson, Vas Morgan, Loreen Hwang, and Anna DePalma were all dressed in Lucky Brand.
Through Lucky Brand’s Future Fantastic event — a partnership with Lola Langusta of Stoned Fox — guests were able to create custom tees and bandanas, visit the custom craft cocktails bar by Codigo 1530 and Disco Cubes, view one-or-a-kind art by Elena Stinker and Radha Creative, and experience the work of Yarn Bomb artist Megan Boyd.
All photos captured at Rolling Stone Live presented by Meta. Photo credit: Alex Weyer.
