The House of Remy Martin and the multi-talented Avenger Jeremy Renner celebratedΒ the brandβs newest global campaign at the Art Beam in New York City Tuesday evening.
Inspired by the so-called βslash generationβ, the brandβs One Life/Live Them campaign rebirth was propelled by theΒ individual with an abundance of talents, toΒ which most people can relate in today’s world. VIP’s such as Lucy Liu, Kelly Rutherford, OITNBβs Laverne Cox, Uzo Aduba, Kelly Bensimon, Jesse Metcalfe, Joseph Sikora from Power, tons more celebs and other specially invited guests were presented with an endless supply of some of the finest Cognac around. Multiple visual installations throughout the space provided both ambiance and history. The evening featured a surprise musical performance by Renner himself.
Remy Martin CEO Philippe FarnierΒ is excited to team up withΒ man of many capacities, Jeremy Renner, calling him, βa multifaceted man.β The Mission Impossible actor gave a stellar surprise performance alongside the band Brother Sal where he showcased talents outside of his notable acting career. He is a singer-songwriter who also plays the guitar, piano and the drums. On that of that he is also producing films, and renovating homes!
Farnier says, βhe is exactly what this company is all aboutβ.
In a separate lane from their competitors, βRemy Martin encourages the curious to explore those curiosities, and to embrace the different aspects, different hobbies and careers that may be,βΒ explained a Remy rep. The brandβs plan of action is to reach new heights.
βI am excited to work with this iconic brand and to help launch this new campaign.Β The story of how to live your life really resonates with me personally. I think to fullyΒ realize oneβs potential you must take action, remain curious, embrace your failures asΒ they are gifts, and honor your successes with humility. We are all many things andΒ cannot and should not be defined by one thing, which is truly awesome,β saidΒ Renner.
