On The Scene: Ray J Screens ‘Raydemption’ in New York City

Singer/actor and “Love & Hip Hop: Hollywood” star Ray J, has teamed with Lookhu a new online streaming service to release his visual album ‘Raydemption’. A special screening of the visual album was held at New York City’s Soho Playhouse on Thursday (July 13th), in which Ray arrived on the red carpet riding a Raytroniks Scoot E-Bike alongside wife Princess Love.

The ‘Raydemption’ visual album touches on themes of marriage, obsession, love, infidelity, spirituality, religion and more. Aside from Ray, the thirty four minute long video album features appearances from Princess as well as Ray’s sister Brandy, rappers Too Short and Snoop Dogg and actor Jackie Long. Speaking on his favorite scene in the visual album, Ray told The Knockturnal, “My favorite part is when I talked to the pastor and I get my life together, and I change who I was before and turn into the man I’m supposed to be.”

Subscribers of Lookhu will receive curated content from top social media influences and celebrities such as Justin Bieber, Snoop Dogg, DJ Rob and Designer Doubt, Nash Grier, Kyle Massey and more. Lookhu offers subscription packages ranging in cost from $2.99 a month up to $9.99 a month, and users can subscribe or unsubscribe on a month-to-month basis. In a press release, Lookhu CEO & Founder Bryron Booker stated about the new streaming platform’s mission, “Our goal is to become the go-to platform for the millennial viewer, and others. We plan to continually expand the original content and interactive programming libraries on our platform, in addition to licensing this content to other platforms. We envision the artists and influencers that create short form content for LookHu to expand their reach into TV shows and movies. We are actively working with production companies to find the right projects to achieve this goal, and see ourselves as the platform for users who want affordable, niche programming and don’t want to pay absurd prices for content they don’t want.”

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