Raising the Glass to a Tastemaker of Wine for a New Generation

Everyone of a certain age knows Armenia because of the juggernaut Kardashian family.

But the country is so much more than an overwhelming support system for the planet’s biggest reality stars. Armenia is a cultural phenomena that is being discovered by a whole new generation. From fashion to commerce, the capacity of brilliance only continues shine. This is especially true for the wine industry.

Sophisticated selections combined with a fun modern twist have evolved from the ancient market of the region’s cultural landscape due to the brilliance of the young and energetic entrepreneur Zack Armen. The creator and owner of Storica Wines has established himself as the leader in the field for a variety of reasons.

Yes, he curates some of the best bottles that are presented to a worldwide market thanks to his digital platform. But he is also a true tastemaker in 2022 due to his perseverance to demonstrate pride for Armenia and the wines it produces.

Thanks to Armen several American stores​​ carry the prestigious portfolio and a direct-to-consumer digital storefront website also provides ​wine lovers with the ability to access wines online conveniently and affordably. Core values mixed with high-quality production make it an outstanding company to follow, especially by the younger generations looking to tap into authentic experiences that are rich in history and dynamic in presentation value like what Storica and Armen offer.

When asked why his company is wining the wine world over he reflects: “The question of why our portfolio is attractive to us consumers broadly, I think it’s the same for the younger generation, which is, it is something different and new. There’s this growing desire led by the younger generation of Americans to go and find things that are off the beaten path that are more adventurous.”

It’s part of the wave of change as Armen understands and the new kind of thing a geneartion of consumers looks for – for example buying products that are better for the planet. “The unique attribute of our wines is that they’re made in a style that’s actually very attractive. A lot of our wineries practice biodynamic practices – many of them practice organic practices, one of which is actually certified organic. These comments I’m making don’t have to do with the economics or the agricultural practices. It has to do with the way in which the winemaker kind of like paints his picture using that raw material grapes and the way in which it’s printed and the way in which he is really  causing this unique blend of familiarity, but with an unknown or newness that’s exciting.”

As expressed on the platforms website, “Storica Wines is ushering in the most exciting new category in the wine world, through a set of brands representing the finest quality and expression of Armenia’s rich heritage and renaissance in winemaking.”