Palace Skateboards reveals their Fall/Winter 2015 Collection.
Palace Skateboards is arguably one of the new streetwear brands on the map. Word on the street is that the London based brand has been catching the attention of many celebrities. Coming fresh off their adidas Original collab, they have unveiled their fall/winter 2015 collection which includes everything from outerwear, hoodies and crewneck sweatshirts to tees, polos, hats, bags, socks, pins and skate decks while bold color blocking, all-over motifs and the brand’s ubiquitous Tri-Ferg logo appear throughout. Visit Palace’s website for a full look at the collection and look for the range in-store from September 4 at its Brewer Street flagship before it drops online September 9. Take a look below:
The brand was founded by Lev Tanju. Designer Fergus Purcell spoke with The Fader about creating the logo”
He said that the initial bunch of inspiration was triangles, and so I went away and started designing triangular stuff… He gave me the idea for a triangular motif, and then I started to think about how I could manipulate that symbolically. I chose the infinite-repeating thing as a motif for eternity. It implies that it loops around and around forever. That was a conscious thing to put that in brand and say, were not already, were infinite. When you work with graphics that imply a certain three dimensional quality, that instantly gives them an implied size, so you can print that image quite small and it still has a quality of being epic. I think that was part of it too. The best thing is that, in order to introduce any kind of word branding, I had to really put it where I put it. It had to be there three times, and I think subliminally that’s quite powerful. That reenforced the name by repetition.