It was a night that satisfied all the cravings at once thanks to Oscar Mayer.
Guests on April 7 gathered at Bowery Hotel for a celebration of Oscar Mayer unveiling the first bacon innovation in five years with the New Maple Bourbon Bacon.
Toasts were made to the delicious moment that put a spotlight on a product that is cured with Evan Williams Bourbon. The new offering features thick-cut, expertly trimmed bacon, finished with Oscar Mayer’s signature 12-hour slow smoke and subtle notes of vanilla and caramel from the barrel-aged Kentucky bourbon. Bringing together two iconic brands that are known for high-quality craft and flavor, the innovation delivers a sweet, smoky maple-kissed savory bite with a smooth bourbon-inspired finish.
(Jason DeCrow/AP Content Services for Kraft Heinz & Evan Williams)
The party served up how the Maple Bourbon Bacon provides a trend-driven flavor people are craving — perfect for topping sandwiches, complementing breakfast dishes or even garnishing your favorite cocktail.
“While we have been crafting delicious bacon for 90 years, Maple Bourbon Bacon is an exciting new chapter for our bacon portfolio and shows consumers that we are thinking about bacon differently,” said Anna James, Brand Manager for Oscar Mayer. “With the bacon category growing and accounting for one-third of our business, we are leaning into bold, trend-driven flavors our fans want, bringing new energy to a beloved breakfast classic.”
Oscar Mayer Maple Bourbon Bacon kicks off a new bacon innovation flywheel for the brand, as it seeks to roll out a new variety each year through limited-edition launches and potential permanent portfolio additions. Leveraging emerging trends and fan feedback, the annual ambition will create a consistent pipeline of new flavors, forging new opportunities and occasions to enjoy bacon.
